Recommended Books
Everywhere: Comprehensive Digital Business Strategy for the Social Media EraCall Number: HD 31 .W37 2011Publication Date: 2011Available at Downcity Library
Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising SecretsCall Number: HF 5415.1265 .B768 2007Available at Downcity Library.
Winning Clients in a Wired WorldCall Number: HF 5415.1254 .G74 2004
Articles
- Business Source Complete (EBSCO)Company profiles, SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) where available, industry profiles, stocks & investment info., management-related articles, Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series.
The resources below will assist you in researching e-commerce issues. You can obtain full-text research articles, which are constantly updated.
Videos on Online Marketing
These Films on Demand videos touch on various aspects of online marketing . To access them, type the titles below in the searchbox in the upper right hand corner.
- "Creating Mobile Apps"
- "Internet Marketing & Advertising Strategies"
- "Mobile App Development and Deployment"
- "Online and Mobile Business Marketing"
- "Online Business Trends"
- "Online Marketing Strategies"
- "Social Media for Business Marketing"
- "Starting an Online Business"
Additional videos may be located using keyword searching.
- Films on Demand Complete (Infobase)Over 15,000 streaming videos 24/7. Many areas of interest including business & economics, careers & job searching, computers & technology, criminal justice, culinary arts & nutrition, digital media, education, engineering, English, fashion/textiles & merchandising, food prep & safety, food science & service, guidance & counseling, health, science & social sciences. Watch Archival Films & Newsreels for important events and interviews with influential people in American culture & history.
Professional Associations
Other Useful Sites
- 8 Digital Trends That Will Change the Future of AdvertisingFrom "Business Insider". Discusses trends which will impact (or are impacting) digital advertising/marketing.
- Email Marketing InformationFrom BusinessKnowledgeSource.com. Practical articles about e-mail marketing strategies, including effective e-mail newsletters, e-mail marketing campaigns, e-mail "blasts", creating effective e-mail distribution lists and much, much more.
- History of Online AdvertisingFascinating look at the development of online advertising, from the first "spam" in 1978 through present day.
- Internet AdvertisingFrom Buzzle.com. Discusses many aspects of internet/online advertising.
- Internet Marketing InformationFrom BusinessKnowledgeSource.com. Practical articles about various internet marketing strategies including internet marketing plans, search engine optimization, online videos, blogs, branding techniques, cybermarketing and much, much more.
- Self-Regulatory Program for Online Behavioral AdvertisingFrom the "Digital Advertising Alliance (DAA)". Code of ethics for online advertising behavior. Sponsored by several professional/trade organizations.
- Use the Internet to Effectively Market Your BusinessFrom the "Business Owner's Toolkit". Step-by-step guide to using the internet for marketing your business. Discusses designing a website, search engine marketing, search engine optimization, e-mail marketing and more. Excellent resource ; very user-friendly.
