Marketing Research Resources
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Business Insights Global This link opens in a new window
- Case studies, company profiles & industry research reports
- Country economic reports, market research reports
- SWOT analyses, and video interviews with business executives, and selective full-text articles
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Business Source Complete This link opens in a new window
- Company profiles, SWOT analyses where available, industry profiles, stocks and investment information, management-related articles
- Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series, and selective full-text articles
- JWU Library does not have access to Harvard Business Cases
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VentureLine This link opens in a new window
- Cross-sectional financial analysis tools for public and private companies, comparing industry financial ratios to any company or comparing two companies in similar lines of business
- Access to Ventureline's MBA Glossary of accounting terms (PDF)
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MarketResearch.com Academic This link opens in a new window
- Industry reports including demographics, market trends, forecasts, analysis of major brands, new products, and consumer trends and buyer behavior
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MRI-Simmons This link opens in a new window
- MRI-Simmons Insights is Simmons Research’s web-based platform for analysis of national consumer and market insights
- There is a limit of 25 simultaneous users at the same time
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RKMA This link opens in a new window
- Content updated every two years
- Reports cover fields such as Consumer Behavior & Marketing, Entertainment & Leisure, Pandemic Impact, Restaurant/Food & Beverage, Retail/E-commerce, Sports Marketing, Travel & Tourism, and U.S. Cities & Communities
- Use CTRL F to search PDF for key terms
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SRDS This link opens in a new window
- Find ad rates, circulation figures, audience demographics, and contact info. for publishers/sales
- Identify consumer spending behavior in potential market areas
- Report titles include Business Publication Media, Consumer Magazine Media, Direct Marketing, Digital Networks & Tech, Digital Websites, International Media Guides, Local Media, Newspaper Media, Out-of-Home Media, Print Media Production, Radio Media, TV & Cable Media, and more
- IMPORTANT: A padlock icon means the library is not subscribed to that content
- To access Nielsen Segmentation & Market Solutions: Click on the green login button. No additional credentials are required. Allow time for the reports to load!
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Statista This link opens in a new window
- Statistics, reports, and visual data for a range of topics, countries, industries, trending topics, and more
- NOTE: Click through any security warnings & pop-up blockers that may appear
- Expert tools options are unavailable
Recommended Books
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Tourism and Hospitality Marketing
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Marketing for Hospitality and Tourism
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Call Number: TX911.3.M3 .K68 2017ISBN: 9780134151922Publication Date: 2017 -
Routledge Handbook of Hospitality Marketing
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Call Number: eBook onlyISBN: 9781315445496Publication Date: 2017
