Infographics
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Articles & Web Resources
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The Fundamentals of Programmatic BuyingA digital guide from Kantar Media.
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The Beginner’s Guide to Programmatic AdvertisingArticle by Dan Hughes for the Digital Marketing Institute.
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What Is Programmatic Marketing, and How Can It Help Your Company?Article by Betsy Atkins for Forbes.
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What is programmatic media buying?Information from Adjust.
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Enhancing Credibility in Programmatic Advertising: A Conceptual Model of Transparency, Optimality, and Safety SurveillanceArticle in Journalism & Mass Communication Quarterly, by Dae-Yun Park.
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Hands-On Programmatic in-house Digital Advertising
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Call Number: eBook onlyISBN: 9789391030278Publication Date: 2021-10-18
