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Embedded Resources: SNC

RTL 1015

 

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Assignment:  Your professor requires that you attach one recent business article to your upcoming project.  Let's breakout into groups and explore different databases, looking for one article to share with the group on Nike. After you search for Nike, you can search for your own brand or retail company.

  1. Company history                     10pts
  2. Merchandise mix                    10pts
  3. Target market                         10pts
  4. Customer Channels (Brick-and-mortar, online mobile or laptop, etc) 10pts
  5. Organizational structure         10pts
  6. Career Opportunities              20 pts
  7. One article about the company from a business or trade journal no more than 18 months old.

Fill out this Google Doc (find your group number on the doc).

Group 1 Winmo: What can you find out about Nike?

 

Group 2 Business Source Complete: What can you find out about Nike?

 

Group 3 IbisWorld: What can you find out about Nike?  Use NAICS CODES: 3162

 

Group 4 Statista: What can you find out about Nike?

 

Group 5 Brand Catalyst What can you find out about Nike? 

 

 

 

 

The JWU Writing Lab is open for both in person and online appointments.

Whether you're just getting started or need final editing advice, writing coaches are super kind and trained to help you at any stage of the writing process. 

Top Tips for Working with the Writing Lab:

  1.    Book an appointment by phone: 401-598-1785  
  2.    Book an appointment online via USucceed: In jwulink, click Academics tab,  Academic Support Services.

For 24/7 free online revision feedback, submit your paper to Smarthinking. Look for the link in jwuLink, under the Academics tab, under Academic Support Services.

RTL1015 Library Assignment

Research a retail company that you would like to work for after graduation using the JWU library resources. Gather as much information as possible including:

 

1. Company history 10pts

2. Merchandise mix 10pts

3. Target market 10pts

4. Customer Channels (Brick-and-mortar, online mobile or laptop, etc) 10pts

5. Organizational structure 10pts

6. Career Opportunities 20 pts

7. One article about the company from a business or trade journal 10 pts each

Deliverable:

 

5 page company research paper. Using a Word Document write a minimum of 5 pages in paragraph form and complete sentences. Proofread all work to eliminate errors. Papers should be double-spaced, 12 font size, professional-looking font (Calibri, Garamond, Arial) Research papers must be in MLA format. You can find the MLA information at the JWU Library link. Attach 2 business articles to 5 page research paper.

 

Following all directions: 10pts

The JWU library has two style guides: 

MLA Style Guide

APA Style Guide

However, if you need more in depth guidance on formatting go to the Purdue OWL

Need to talk to someone and seek guidance in real time?

  • If you are an online student, you can go to the online writing center for information about how to contact a writing coach. 
  • If you are a PVD campus student you can schedule an appointment with the writing coach through uSucceed. 

Start here:

Academic Search Complete

Use Academic Search to search for articles on almost any topic. For example, if you're focusing on Texting while Driving use the search box to find scholarly articles using keywords such as "texting" or "cell phones", along with your angle, such as "alcohol".

Click Full Text on the left so you can read articles online.

Click Scholarly (Peer Reviewed) to read academic, peer reviewed articles.