Use Academic Search to search for articles on almost any topic, from marketing to business, company profiles, and the social impacts of advertising.
Click Full Text on the left so you can read articles online.
(navigates the same as Academic Search Complete)
Use Business Search to find articles and case studies on business topics.
Use "Company Profiles" to find SWOT and reports on a company's history (search for publicly traded companies only)
This link opens in a new window
Statstics, reports, and visual data for a range of topics, countries, industries, trending topics, and more
NOTE: Click through any security warnings & pop-up blockers that may appear
Expert tools options are unavailable
Please view the following tutorial to learn how to navigate Brand Catalyst (accessed through Simmons Insights)
industry research for over 700 US industries
research on hundreds of international industries
Watch the video below for a quick tutorial on how to navigate and access global industry data and reports
NOTE: you can search by industry name (such as "Vitamins and Supplements") or by the NAICS (325411- if you don't know the code, Google it)
If you need help navigating the various reports or even finding the relevant NAICS, contact Jenny, the librarian (email@example.com).
If you use the library's databases for your research, you can copy and paste pre-generated citations - look out for the option as it may appear differently in each interface but is generally represented by an icon of quotation marks.