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Embedded LibGuides by Jenny

Library Resources

Let's explore these databases!

Each group will be assigned one database to explore

and will share their findings with the class at the end of the activity. 

 

 

Google Doc

 

Hi! I am so happy to be your librarian for this course.

I can help you find market research and data, or answer any other question.  

I share office hours with an awesome team of librarians, so if you'd like some one-on-one help click here to book an appointment or let me know a time that works for you.  We're here for you!

Jenny Castel |  jcastel@jwu.edu  |  401-598-1887

You can chat or text with one of our on-duty librarians.  It's anonymous, free, and super fast!

Academic Search Complete

  • Use Academic Search to search for articles on almost any topic, from marketing to business, company profiles, and the social impacts of advertising.

  • Click Full Text on the left so you can read articles online.

Business Source Complete 

(navigates the same as Academic Search Complete)

  • Use Business Search to find articles and case studies on business topics.

  • Use "Company Profiles" to find SWOT and reports on a company's history (search for publicly traded companies only)

 

Statista 

  • This link opens in a new window

    • Statstics, reports, and visual data for a range of topics, countries, industries, trending topics, and more

    • NOTE: Click through any security warnings & pop-up blockers that may appear

    • Expert tools options are unavailable

Brand Catalyst

  • "Predictive consumer segmentation and brand strategy tool": find out info about how likely a consumer is to purchase a brand, or engage in a behavior.
  • Helps to define brand identity.
  • If you are familiar with MRI+, Brand Catalyst is the "new" MRI+.
  • Click on "Catalyst" from the drop down menu and then "Brand Catalyst."
  • Use "Explorer" to find out the target persona/consumer of a brand or company (or lifestyle statement)
  • Use "Reporter" to dive into specific and granular data regarding demographics, behaviors, etc. of a target consumer of a brand.
  • Can compare brands.

Please view the following tutorial to learn how to navigate Brand Catalyst (accessed through Simmons Insights)

 

RKMA (Market Research Handbooks)

  • Content updated every two years
  • Reports cover fields such as Consumer Behavior & Marketing, Entertainment & Leisure, Pandemic Impact, Restaurant/Food & Beverage, Retail/E-commerce, Sports Marketing, Travel & Tourism, and U.S. Cities & Communities
  • Use CTRL F to search PDF for key terms

 

IBISWorld

  • industry research for over 700 US industries

  • research on hundreds of international industries

  • Watch the video below for a quick tutorial on how to navigate and access global industry data and reports

  • NOTE: you can search by industry name (such as "Vitamins and Supplements") or by the NAICS (325411- if you don't know the code, Google it)

  • If you need help navigating the various reports or even finding the relevant NAICS, contact Jenny, the librarian (jcastel@jwu.edu). 

 

If you use the library's databases for your research, you can copy and paste pre-generated citations - look out for the option as it may appear differently in each interface but is generally represented by an icon of quotation marks.

 

If you need to cite a resource not located in a database, I recommend using the OWL as a reference. Alternatively, reach out to me for help with citations!

MLA Sample Paper

MLA Format Template