Greetings from the library!
I am so happy to be your librarian for this class. I can help you with market research, demographic data, information about advertising and direct marketing, or any other kind of information. Click here to book an appointment or email me directly.
Jenny Castel | jcastel@jwu.edu
You can also chat or text with one of our on-duty librarians.
It's anonymous, free, and super fast! Click on the blue button below to chat now!
Using SRDS for Segmentation Data
Reading and Understanding a Target Segment Measure Report from SRDS/Claritas 360
- Claritas PRIZM Segment NarrativesThis document will help you understand how the segments are created and what they mean.
- Claritas PRIZM Segment DescriptionsThis document provides a quick description of each segment.
Brand Catalyst
- "Predictive consumer segmentation and brand strategy tool": find out info about how likely a consumer is to purchase a brand, or engage in a behavior
- Helps to define brand identity
- If you are familiar with MRI+, Brand Catalyst is the "new" MRI+.
Please view the following tutorial to learn how to navigate Brand Catalyst (accessed through Simmons Insights)
Winmo
- Use this directory to find public and private U.S. and international companies who spend at least $200,000 annually on advertising
- Find profiles of ad agencies and brand names
- NOTE: Internet Explorer will not work with the site
Watch this video below for a walk through of Winmo.
IBISWorld
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industry research for over 700 US industries
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research on hundreds of international industries
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Watch the video below for a quick tutorial on how to navigate and access global industry data and reports
Find company information such as financials, SWOT analyses, profiles, and more...
- Business Insights Global This link opens in a new window
- Case studies, company profiles & industry research reports
- Country economic reports, market research reports
- SWOT analyses, and video interviews with business executives, and selective full-text articles
- Business Source Complete This link opens in a new window
- Company profiles, SWOT analyses where available, industry profiles, stocks and investment information, management-related articles
- Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series, and selective full-text articles
- JWU Library does not have access to Harvard Business Cases
- Statista This link opens in a new window
- Statistics, reports, and visual data for a range of topics, countries, industries, trending topics, and more
- NOTE: Click through any security warnings & pop-up blockers that may appear
- Expert tools options are unavailable
Academic Search Complete
- Use Academic Search to search for articles on almost any topic, from marketing to business, company profiles, and the social impacts of advertising.
- Click Full Text on the left so you can read articles online.
The JWU library has two style guides:
However, if you need more in depth guidance on formatting go to the Purdue OWL.
Need to talk to someone and seek guidance in real time?
- If you are an online student, you can go to the online writing center for information about how to contact a writing coach.
- If you are a PVD campus student you can schedule an appointment with the writing coach through uSucceed.
