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Feasibility Study Assignment & Presentation
Student Instructions: You are to complete a feasibility study as a group. This feasibility study assignment will be completed on your chosen business idea (in the groups you formed earlier in the semester). Your feasibility study should not be less than 10 pages or more than 12 pages. To complete this assignment, you will need to do the following:
Venture (business Idea) Description and Relationship to the surrounding geographical area
Industry or marketplace description
Scenario: You need to conduct industry and consumer research to develop an effective business and marketing plan.
Statista: Pro Tip: explore the tabs in the header & try the search bar
IBISWorld: Pro Tip: explore the tabs in the header & try the search bar
Business Source Complete: Pro Tip: Explore the “Browse” column options on the right
First Research Mergent: Pro Tip: Search by industry, not by company
RKMA Market Research Handbook: Pro Tip: Browse table of contents and use CTRL F to search PDF for key terms
Market Research: Pro Tip: Browse side menu (demographics and find a report)
Step 1: Click the "Articles" tab on the main library website. Then click "Advanced Search"
Step 2: Input each of your search terms into the search lines. Click 'Search'!
Step 3: Use the Search Filters on the left side of the screen to customize your results.
Watch the Example Search Below!
Example Research Question: What leadership skills should athletic directors possess?
Whether you're just getting started or need final editing advice, writing tutors are kind and trained to help you at any stage of the writing process. Visit the Academic Success Center website for more information.
Top Tips for Working with the Academic Success Center:
For 24/7 free online revision feedback, submit your paper to Smarthinking. Look for the link in jwuLink, under the Academics tab, under Academic Support Services.
The JWU library has two style guides:
APA Style Guide (Use APA Style for this course)
However, if you need more in depth guidance on formatting go to the Purdue OWL.
Need to talk to someone and seek guidance in real time?
Manage your research with zotero:
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