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E-Commerce: Internet Advertising/Marketing

This LibGuide originally created by Rick Keogh will assist you in locating information on e-commerce, including: information on the development of e-commerce; and profiles that include current overviews and analysis of online retailing

Recommended Books

Articles

The resources below will assist you in researching e-commerce issues.  You can obtain full-text research articles, which are constantly updated.

Videos on Online Marketing

These Films on Demand videos touch on various aspects of online marketing .  To access them, type the titles below in the searchbox in the upper right hand corner.

  • "Creating Mobile Apps"
  • "Internet Marketing & Advertising Strategies"
  • "Mobile App Development and Deployment"
  • "Online and Mobile Business Marketing"
  • "Online Business Trends"
  • "Online Marketing Strategies"
  • "Social Media for Business Marketing"
  • "Starting an Online Business"

 

Additional videos may be located using keyword searching.

Other Useful Sites