Recommended Books
Mobile Marketing for DummiesCall Number: HF 5415.1265 .M3288 2011Publication Date: 2010Available at the Downcity Library.
The Social Media Bible: Tactics, Tools & Strategies for Business SuccessPublication Date: 2012E-book.
Articles & Databases
The resources below will assist you in researching mobile marketing. You can also obtain full-text articles which are constantly updated.
- Business Insights: Global (Gale)Comprehensive business content including case studies, company profiles & industry research reports, country economic reports, market research reports, SWOT analyses, and video interviews with business executives. (formerly, Business & Company Resource Center)
- Business Source Complete (EBSCO)Company profiles, SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) where available, industry profiles, stocks & investment info., management-related articles, Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series.
- Winmo This link opens in a new window
- Directory of public and private U.S. and international companies who spend at least $200,000 annually on advertising
- Profiles of ad agencies and brand names
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