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Articles & Databases
The resources below will assist you in researching mobile marketing. You can also obtain full-text articles which are constantly updated.
Which ad agencies do companies use, and how much do they spend annually on advertising? This directory lists public and private U.S. and international companies who spend at least $200,000 annually on advertising, plus profiles of ad agencies and brand names. NOTE: If you see a warning message about this "website's security certificate," you MUST click on the link “Continue to this website (not recommended)," before being passed on to Redbooks. PLEASE "SIGN OFF" at end of your session. Only a limited number of people can access Redbooks at the same time.
Business Insights: Global (Gale)
Comprehensive business content including case studies, company profiles & industry research reports, country economic reports, market research reports, SWOT analyses, and video interviews with business executives. (formerly, Business & Company Resource Center)
Business Source Complete (EBSCO)
Company profiles, SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) where available, industry profiles, stocks & investment info., management-related articles, Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series.
Emerald Management 120
Management-related articles in various fields including Accounting, Education, Food Science, Hospitality & Tourism, Library Services & Information Management, Marketing, Nutrition, and Professional Development. CHECK-OFF "Only content I have access to" for full-text articles and book chapters.
General Business File ASAP (Gale)
Selective, full-text business and management-related articles. This is a subset of the larger database Business & Company Resource Center.