Public Relations: Corporate Image

Company profiles, SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) where available, industry profiles, stocks & investment info., management-related articles, Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series.

Management-related articles in various fields including Accounting, Education, Food Science, Hospitality & Tourism, Library Services & Information Management, Marketing, Nutrition, and Professional Development. CHECK-OFF "Only content I have access to" for full-text articles and book chapters.

Selective, full-text business and management-related articles. This is a subset of the larger database Business & Company Resource Center.

Full-text articles from over 6,000 newspapers/magazines, national and international. Updated daily. Includes company profiles.

From the Huffington Post.

From Forbes. This article is based on a June 2012 survey by the Reputation Institute to rank the world's companies with the best corporate social responsibility (CSR) reputations.

By Ingrida Smaiziene and Petras Orzekauskas. In-depth analysis of the methodology of creating a successful corporate image audit.

From the Free Management Library. Includes articles on practices/procedures for creating and sustaining a corporate reputation. A great resource for practical advice.

By Peggy Simcic Bronn. In-depth analysis of surveys for corporate image/reputation.

From Cutting Edge PR. Short but insightful article on ways to create and sustain a good corporate reputation.