This LibGuide originally created by Rick Keogh will assist you in locating information about public relations (including concepts such as publicity, the 'corporate image', techniques for dealing with the media, and crisis communications/management).
Company profiles, SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) where available, industry profiles, stocks & investment info., management-related articles, Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series.
Management-related articles in various fields including Accounting, Education, Food Science, Hospitality & Tourism, Library Services & Information Management, Marketing, Nutrition, and Professional Development. CHECK-OFF "Only content I have access to" for full-text articles and book chapters.
From the Business Insider. Highlights 9 PR fiascos in which the companies "made lemonade out of lemons". Also included as a cautionary tale, "15 Most Schocking CEO Downfalls of All Time", who went from "kings of the world to disgrace".
By Sandra Clawson Freeo @NewsPlace.org. Serves as a template for anyone who needs a "generic, basic crisis communication plan". Includes advice on positioning, media policies/procedures, handling "tough" questions, handling media interviews and more. Also includes a checklist of do's and don'ts. Excellent resource which is very practical.
Offers eighteen videos on what not to do in media interview situations; stresses the need to always made adequate preparation rule #1. Topics examined include the need for appropriate dress, "no comment" reaction and more. Very instructive for handling several types of media interview situations.
From OnlinePR.com. Examines do's and don'ts of behavior during a media interview. Advice includes the following: The Formal Interview, General Interview Guidelines, Interview Failures, Interview Tactics, Post-Interview Evaluation, Difficult Interview Questions. Very useful as an aid for preparation before a media interview.