Storytelling about Your Brand Online and OfflineISBN: 9781600051449
Brand Meaning ManagementISBN: 9781784419325
The Tipping PointISBN: 9780316346627
Market Reports
- Non-Alcoholic Drinks Report 2017 - JuicesReleased October 2017. Includes juice segment overview, market KPI comparison, country rankings.
- Fruit Consumption DossierReleased November 2016. Includes purchase location, category consumption, fruit consumption behavior, etc
- Functional WaterReleased February 2017. Dossier for water brands with a functional claim. Includes market overview, consumer behavior, etc.
Find more market information in these databases
- RKMA This link opens in a new window
- MarketResearch.com Academic This link opens in a new window
- SRDS This link opens in a new window
Target Market, behavioral info
- Battle of the GenerationsThis report compares and contrasts the four different generations, with specific reference to their relationship with what they drink and how the drinks industry is talking to them. It explores the different personality and behavioural traits of each generation and looks at the best ways for drinks brands and retailers to engage with and talk to them
- How Brands Break Through to MillennialsThe article discusses how brands can make a lasting impact on Generation Y consumers. Topics covered include the key factors that make Millennials an attractive target for marketers, the tendency of Millennials to prioritize experiences over products, and social media as a key driver in the shift in buyer behavior.
- Millennials & Spirits:Influencing the Path to DiscoveryEnter name, email address, and institution to download the report. Contains information about why millennials try certain brands, factors that influence purchase and loyalty, etc
- Hispanic Millennial ProjectScroll to the bottom of the page and enter name, email, and institution to receive a copy of the report. Provides insights about Hispanic millennials, their digital behavior and motivations, differences from "mainstream" millennials
- Understanding how Millennial shoppers decide what to buy: Digitally connected unseen journeysThe findings show how retailers and brands can understand the shopper decision journey and their behaviours across all the devices and channels that are used. Moreover, for some or part of the digital journey the shopper can often be unseen by the retailer or brand.
For more behaviorial insights into this market, try searching the following databases with keywords like "millennial and marketing."
- Emerald Insight This link opens in a new window
Find industry information
NAICS codes for relevant industries
312112 Bottled Water Manufacturing
311421 Fruit and Vegetable Canning (includes fruit juices, cranberry sauce)
311423 Dried and Dehydrated Fruit Manufacturing
- First Research (Mergent) This link opens in a new window
- IBISWorld This link opens in a new window
