Comprehensive business content including case studies, company profiles & industry research reports, country economic reports, market research reports, SWOT analyses, and video interviews with business executives, and selective full-text articles.
Industry research for over 700 U.S. industries plus hard-to-find U.S. "specialized industries," including 60 industries in Australia, China, and the UK. Go to "Key Statistics" to find financials and 7 kinds of "Key Ratios." To limit your search to the countries above, use the link "Global Industry Research", then on the next page link to "Search for international industries."
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Market research studies contain consumer demographics which describe the "readers, viewers, or listeners" of various media such as magazines, TV, radio, and websites. TO REGISTER, log into jwuLink using your JWU credentials, then select the link to the library's homepage. At the left of the screen in the "Quick Links" section, select Databases, then "M" at the top of the screen, then "MRI University Reporter". You will have to Log In or Register. Select "Register", then click on the "Don't have a registration code" link at the top. You will be able to register. Next, look for a validation email from firstname.lastname@example.org. NOTE: Check your mailbox folders to make sure the vendor's email isn't stuck in your junk mail. Click on the link in the vendor's email to activate your account (YOU MUST DO THIS WITHIN 3 DAYS) and then enter a password of your choice when prompted. Next time DO NOT SELECT REGISTER, just log in with your JWU email address & password. NOTE: 1) You can only use a JWU e-mail account; 2) You must click on "Accept the license agreement;" 3) Turn off all pop-up blockers; 4) LOG OUT at the end of your session. CURRENT OR FORMER USERS: Re-register TWICE A YEAR around JANUARY 1 & JULY 1 and CHANGE YOUR PASSWORD while following the same instructions for first-time users.
Advertising costs and consumer lifestyles: What would it cost to advertise your business or service in magazines, newspapers, radio, television, outdoor billboards, or websites? Find ad rates, circulation figures, audience demographics, and contact info. for publishers/sales. Do you need to identify consumer spending behavior in potential market areas? What do people spend their money on? Access most of the report titles including Business Publication Media, Consumer Magazine Media, Direct Marketing, Digital Networks & Tech, Digital Websites, International Media Guides, Local Media, Newspaper Media, Out-of-Home Media, Print Media Production, Radio Media, TV & Cable Media. NOTE: A padlock icon means the library is not subscribed. NOTE: To access Nielsen Segmentation & Market Solutions: Click on the green login button. No additional credentials are required. Allow time for the reports to load!
Marketing 4. 0 by Philip Kotler; Hermawan Kartajaya; Iwan SetiawanWritten by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand--and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer.
Publication Date: 2016-11-17
Marketing Analytics by Wayne L. WinstonHelping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques--and achieve optimum results.
Publication Date: 2014-01-08
Marketing with Strategic Empathy by Claire BrooksThis book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.
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