[Marketing] LTI Guide: Essentials

Comprehensive business content including case studies, company profiles & industry research reports, country economic reports, market research reports, SWOT analyses, and video interviews with business executives, and selective full-text articles.

Industry research for over 700 U.S. industries plus hard-to-find U.S. "specialized industries," including 60 industries in Australia, China, and the UK. Go to "Key Statistics" to find financials and 7 kinds of "Key Ratios." To limit your search to the countries above, use the link "Global Industry Research", then on the next page link to "Search for international industries."

(Access limited to 20 simultaneous users)
Market research studies contain consumer demographics which describe the "readers, viewers, or listeners" of various media such as magazines, TV, radio, and websites. TO REGISTER, log into jwuLink using your JWU credentials, then select the link to the library's homepage. At the left of the screen in the "Quick Links" section, select Databases, then "M" at the top of the screen, then "MRI University Reporter". You will have to Log In or Register. Select "Register", then click on the "Don't have a registration code" link at the top. You will be able to register. Next, look for a validation email from clientservices@gfkmri.com. NOTE: Check your mailbox folders to make sure the vendor's email isn't stuck in your junk mail. Click on the link in the vendor's email to activate your account (YOU MUST DO THIS WITHIN 3 DAYS) and then enter a password of your choice when prompted. Next time DO NOT SELECT REGISTER, just log in with your JWU email address & password. NOTE: 1) You can only use a JWU e-mail account; 2) You must click on "Accept the license agreement;" 3) Turn off all pop-up blockers; 4) LOG OUT at the end of your session. CURRENT OR FORMER USERS: Re-register TWICE A YEAR around JANUARY 1 & JULY 1 and CHANGE YOUR PASSWORD while following the same instructions for first-time users.

E-books in such fields as Casinos & Gaming, Consumer Behavior & Marketing, Entertainment/Media & Advertising, Healthcare Business, Leisure, Restaurant/Food & Beverage, Retailing, Sports Marketing, and Travel & Tourism.

Advertising costs and consumer lifestyles: What would it cost to advertise your business or service in magazines, newspapers, radio, television, outdoor billboards, or websites? Find ad rates, circulation figures, audience demographics, and contact info. for publishers/sales. Do you need to identify consumer spending behavior in potential market areas? What do people spend their money on? Access most of the report titles including Business Publication Media, Consumer Magazine Media, Direct Marketing, Digital Networks & Tech, Digital Websites, International Media Guides, Local Media, Newspaper Media, Out-of-Home Media, Print Media Production, Radio Media, TV & Cable Media. NOTE: A padlock icon means the library is not subscribed. NOTE: To access Nielsen Segmentation & Market Solutions: Click on the green login button. No additional credentials are required. Allow time for the reports to load!