LibGuides: Retail/Fashion LTI: Essentials

Retail/Fashion Library Videos

The Illusionists: The Globalization of Beauty
Designing Fashion: Designers turn their concepts into end products.

LIbrary Databases, Articles and Journals

Films on Demand Complete (Infobase) This link opens in a new window
Videos on retail merchandising and fashion (Try searching for "Fashion", "Merchandising", or whatever you want to learn)
ACCESS URL: https://jwupvdz.idm.oclc.org/login?url=https://fod.infobase.com/PortalPlayLists.aspx?wid=99165
Kanopy Streaming Videos This link opens in a new window
Documentaries on the business of fashion: try searching for "Fashion", "Advertising" , "Marketing" or your favorite designer.
ACCESS URL: https://jwu.kanopy.com
WGSN This link opens in a new window
Track what’s new in fashion – and what’s next – with our signature forecasts 2 and 5 years ahead across consumer, retail, apparel, furnishing, homeware, and lifestyle, amongst others.
ACCESS URL: https://jwupvdz.idm.oclc.org/login?url=https://www.wgsn.com/edu . NOTE: Other content areas Advisory, Barometer, Futures, Insight, Instock, Lifestyle & Interiors, and Styletrial are not available to educational institutions or to JWU at this time. NAVIGATION: Use the PINK MENU tab on left side of the black bar to access "Design Tools & Resources" and link to special features such as "Colour Play" and "Tools". Go to "Reports" and link to "Trendlink."
Winmo This link opens in a new window
Which ad agencies do companies use, and how much do they spend annually on advertising?
Access URL: https://jwupvdz.idm.oclc.org/login?url=https://launch.winmo.com/login/university?key=B9iiqWciUWKFnSdEOt4H&name=JWU
Women's Wear Daily (WWD) This link opens in a new window
- Full subscription access to WWD, including archived content
- Limit 20 simultaneous users
- You first need to make an account with your JWU email address, after which you can login at wwd.com