E-books
Money Games by Money Games analyzes how industry has monetized the convergence of sports and entertainment.
Sports: The All-American Addiction by Topics on sports and entertainment.
Espn by Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus.
Videos
Marketing, Research and Segmentation. Films Media Group, 2009.
Working with Marketing. Films Media Group, 2009.
Diamonds are a Girl's Best Friend - Women in Sports Careers, 2011.
Several video lectures are available from Coursera
- What is Sports Marketing: Part 1 | Part 2
- Fan Marketing
- Influence Marketing
- Storytelling in Sports Marketing
- Sports Sponsorship: Part 1 | Part 2
- Expert Interview with John Davis, Duke University
- Expert Interview with Josh Mora, Full Sail University
Databases - Market Research
- MarketResearch.com Academic This link opens in a new windowIndustry reports include demographics, market trends, forecasts
