LibGuides: Market Research & B2B Marketing (Providence): Help with Simmons Brand Catalyst and SRDS (and Claritas 360)

Brand Catalyst Help

"Predictive consumer segmentation and brand strategy tool": find out info about how likely a consumer is to purchase a brand, or engage in a behavior
Helps to define brand identity
If you are familiar with MRI+, Brand Catalyst is the "new" MRI+.

Please view the following tutorial to learn how to navigate Brand Catalyst (accessed through Simmons Insights)

PRIZM Premier Segment Descriptions
Describes the 68 Segments that Claritas places every household into based on where they live, what is their income, if they own their own home, and if they have children
Claritas 360 Market Potential Report: Interpretations and Calculations
Use this report to learn about how many adults/households are participating in a target behavior in your market and analysis area (location)
Use to find out the potential for introducing a new product or service
How to get there:
Segmentation Reports > Lifestyle Reports > Market Potential
Claritas 360 Target Segment Measure Report
This report allows you to look at the lifestyles and behaviors tied to people in a target segment.
Use to better understand your target segment and tailor your strategy/engage with group.
How to get there:
Segmentation Reports > Lifestyle Reports > Target Segment Measure

Claritas Zip-Code Lookup
Find your "best" segment by location and zip code.
Claritas Segment Details
Details of the PRIZM segments (by lifestage or social grouping) on an interactive website. Easy to navigate and free to use. You may access the "snapshot" and the interactive map. However, go through the library to access the more in depth reports available through the subscription database.