Welcome to the MRKT4030-International Marketing library research guide
Use this guide for library resource help for your class with Professor Hartung
and feel free to contact me anytime help, this includes contacting me to add any resources you find helpful for this class to this guide
your librarian for the class, Joe Eshleman- my contact information is at the right hand side of the guide.
Helps with Part 1, 3, 4 and 5 - Executive Summary, Cultural Analysis and Economic Analysis, Market Audit and Competitive Market Analysis.
Search Global Road Warrior for country information
Helps with Part 2 - Product Analysis
Search IBISWorld for Industry information
From IBISWORLD database- Amusement Parks in China
Search SAGE for specific Business Cases
From SAGE Business Cases database - It's a Small World: Worldwide Declining Attendance and Disney Theme Parks
Search First Research for Industry information
From First Research - Amusement Parks & Arcades
Helps with Part 6 - Preliminary Marketing Plan