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MRKT4030-International Marketing: Home

Welcome

Welcome to the MRKT4030-International Marketing library research guide

Use this guide for library resource help for your class with Professor Hartung

and feel free to contact me anytime help, this includes contacting me to add any resources you find helpful for this class to this guide

your librarian for the class, Joe Eshleman- my contact information is at the right hand side of the guide.

Codes for improved searching

Amusement Parks & Arcades

NAICS CODES: 7131
SIC CODES: 7993, 7996

Library resources that can help with your International Marketing Plan project -Part 1,3, 4 and 5

Helps with Part 1, 3, 4 and 5 - Executive Summary, Cultural Analysis and Economic Analysis, Market Audit and Competitive Market Analysis.

Search Global Road Warrior for country information 

Library resources that can help with your International Marketing Plan project - Part 2

Helps with Part 2 - Product Analysis

Search IBISWorld for Industry information 

From IBISWORLD database- Amusement Parks in China

Search SAGE for specific Business Cases 

From SAGE Business Cases database - It's a Small World: Worldwide Declining Attendance and Disney Theme Parks

Search First Research for Industry information 

From First Research - Amusement Parks & Arcades

Library resources that can help with your International Marketing Plan project -Part 6

Helps with Part 6 - Preliminary Marketing Plan

Off-Campus Access to library resources

Digital Services Librarian

David Meincke's picture
David Meincke
The JWU Library is here to help!
Contact:
Yena Center
401-598-2466