Recommended Books
Advertising Annual 2010 by Call Number: NC 947 .A1 G75 2010ISBN: 9781932026566Publication Date: 2009-09-01Includes Adrian Pulfer and Lynn Dangel of Dangel Advertising explaining the Crate and Barrel campaign; DeVito/Verdi's Jay Marsen and Alexei Beltrone who answer questions about their Legal Sea Foods mock-newspaper ads; and, Jim Prior of The Partners who discusses the inspiration behind an exhibition for The National Gallery of London.
The Creative Process Illustrated by Call Number: HF 5823 .G723 2010ISBN: 9781440311031Publication Date: 2010-08-05Finally, answers to the question: How are big ideas born? Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea. Take an intimate look into the creative processes of some of the top minds in the advertising industry.
Sage Handbook of AdvertisingCall Number: Ref HF 5823 .S17 2007Available at Downcity Library. Must be used in Library.
Welcome ...
This LibGuide will assist you in locating information on the advertising industry. Listed below are some relevant subject areas.
- Information on the development of the industry in general
- Profiles which include current overviews and analysis of industry sectors
- Legal issues
- Advertising costs/expenditures
- Directory information
Please be advised that access to electronic books, databases, e-journals and streaming video is restricted to the Johnson & Wales community.
Advertising Videos
- Films on Demand Complete (Infobase)Over 15,000 streaming videos 24/7. Many areas of interest including business & economics, careers & job searching, computers & technology, criminal justice, culinary arts & nutrition, digital media, education, engineering, English, fashion/textiles & merchandising, food prep & safety, food science & service, guidance & counseling, health, science & social sciences. Watch Archival Films & Newsreels for important events and interviews with influential people in American culture & history.
- Giants of AdvertisingWatch 14 video interviews with some of the leaders of the advertising world. From the Advertising Educational Foundation (AEF).
Dictionaries/Glossaries
These will help you find definitions for advertising terms for print, Internet and media resources
- Advertising LingoFrom Contentwriter.in
- Glossary of Advertising Media TermsFrom SmartBiz.com
- Print Advertising TermsFrom PrintAdvertising.com
Useful Marketing Guide
The guide below contain many practical resources which complement the resources in this guide.
