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Advertising Industry: Where to Begin
This LibGuide originally created by Rick Keogh will assist you in locating information on the advertising industry
Now in its fourth edition, the popular Ads, Fads, and consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as WeberÆs study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of ômall girls,ö sexuality and advertising, and MaslowÆs theory of needs. The book also comes complete with updated ads and BergerÆs signature drawings. Whether they are new to BergerÆs lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text. Book jacket.
The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising-and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
Articles & Databases
The resources below will assist you in researching company and industry information for the advertising industry. You can also obtain full-text articles which are constantly updated.
Which ad agencies do companies use, and how much do they spend annually on advertising? This directory lists public and private U.S. and international companies who spend at least $200,000 annually on advertising, plus profiles of ad agencies and brand names. NOTE: If you see a warning message about this "website's security certificate," you MUST click on the link “Continue to this website (not recommended)," before being passed on to Redbooks. PLEASE "SIGN OFF" at end of your session. Only a limited number of people can access Redbooks at the same time.
Comprehensive business content including case studies, company profiles & industry research reports, country economic reports, market research reports, SWOT analyses, and video interviews with business executives. (formerly, Business & Company Resource Center)
Company profiles, SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) where available, industry profiles, stocks & investment info., management-related articles, Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series.
Management-related articles in various fields including Accounting, Education, Food Science, Hospitality & Tourism, Library Services & Information Management, Marketing, Nutrition, and Professional Development. CHECK-OFF "Only content I have access to" for full-text articles and book chapters.
From ValuationResources. Provides industry resources, industry outlook, salary surveys, trade association directories and more. Some content is fee-based but much is provided free-of-charge. Great resource for an industry overview.
The databases below will direct you to in-depth information for the advertising industry in general.
Industry research for over 700 U.S. industries plus hard-to-find U.S. "specialized industries," including 60 industries in Australia, China, and the UK. Go to "Key Statistics" to find financials and 7 kinds of "Key Ratios." To limit your search to the countries above, use the link "Global Industry Research", then on the next page link to "Search for international industries."
17 kinds of FINANCIAL RATIOS for more than 380+ in-depth industry profiles and 900 smaller industry segments. Find an overview of business challenges, trends, industry opportunities. See also "State and Province Profiles" with a clickable map for monthly updates of local industry, economic, employment & wage data for each of the 50 states. And, link to "Call Prep Questions" from within an industry to prepare for job interviews! NOTE: YOU MUST CLICK THROUGH 3 PAGES (2 "Continue" and 1 "Submit" page) before reaching the "Search for Industry and Geographic Profiles" main page.
Company profiles, SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) where available, industry profiles, stocks & investment info., management-related articles, Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series, and selective full-text articles.
From O*Net Online. This Bureau of Labor Statistics site provides an excellent job description for advertising and promotion managers. Includes tasks, tools, skills, technology, education, work activities and more.
One of the federal government's most popular online resources, the OOH provides the following information on the advertising, promotions and marketing professions: nature of the work, job outlook, training/qualifications, employment projections, wages/earnings, related occupations. One of the best sites for finding "the basics" for many occpupations.
Advertising in the U.S.
These links provide background information about the historical development of America's advertising industry.
"Presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955." "Concentrates on ... Radio, Television, Transportation, Beauty and Hygiene, and World War II." From Duke University Libraries Digital Collections.
Published in 1999, this special issue of Ad Age magazine chronicles the development of the industry during the 20th century. Includes the 100 people and ad campaigns, top 10 jingles/slogans/icons and a timeline. The sections on people and ad campaigns are especially useful for industry historical background.
From "Business History." Provides an extensive chronology of the advertising industry from the 1840's to the present. Also provides a bibliography (very extensive), links to websites. Outstanding; highly recommended.
Consists of over 400 print advertisements from the end of the Civil War to the start of World War I. Browse 45 topics for a variety of products and services. High-quality resolution. From University of Washington Libraries Digital Collections.
Sub-page of the About.com gateway. Includes articles on a wide variety of issues/trends, glossaries, career information, a blog and a section on Super Bowl ads. Great resource for practical industry information.
"Over 50,000 images" from the mid-19th century to the present". Primarily British, but also includes international content. Registration required, but it's free. Outstanding; great for the historical development of advertising.
From the Advertising Educational Foundation (AEF). Links to digital archives for various advertising topics and eras. Also links to advertising awards. Excellent resource for historical and background industry information.
From BusinessKnowledgeSource.com. Practical articles on all aspects of advertising strategies, including SMS Advertising, Facebook advertising, advertising campaigns, using promotional items, tips for maximizing effectiveness for advertising in print, radio, newspapers, television and much, much more.
From Marketing Degree. Brief overview of the development of the industry. Links to general information, statisitcs, ad agencies, ad archives and "articles" (including the "Types and Extent of Tobacco Advertising and Promotion" from Cancer Control Center. gov.).
From Buzzle.com. Provides brief overviews of 20 categories of advertising, from the traditional (TV, radio, print) to "modern" ("covert" advertising (product placement), digital advertising, smartphone advertising).
From Marketing Degree. Excellent overview of ethical issues in advertising, including subliminal advertising, gender issues, advertising for children/adolescents, federal regulations and more. Contains numerous relevant links. Great place to begin research.
This excellent guide from the University of Southern California (USC) Libraries profiles advertising industry resources, including statistics/data, trade associations, trade publications and additional relevant reports and resources available for free online. Databases are restricted to the USC community but some are available at the JWU library.
Online book by Richard Taflinger, School of Communications, Washington State University. Contains insights into advertising's effect on consumers. Topics covered include the role of sex appeal, greed, self-esteem and more. Entertaining as well as informative.
From "College & Research Library News", February 2014. This internet resources guide links to professional associations for media, print and online advertising. Excellent annotations accompany each link. Outstanding.