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Advertising Industry: Where to Begin

This LibGuide originally created by Rick Keogh will assist you in locating information on the advertising industry

Recommended Books

Articles & Databases

The resources below will assist you in researching company and industry information for the advertising industry.  You can also obtain full-text articles which are constantly updated.

Journals

Industry Profiles

The databases below will direct you to in-depth information for the advertising industry in general.

Careers

Advertising in the U.S.

These links provide background information about the historical development of America's advertising industry.

Advertising Law

Sites below link to federal government advertising laws/regulation and other useful sites on all aspects of advertising law.

Other Useful Sites

Links below include career information and other advertising-related resources.