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Advertising Industry: Media Advertising

This LibGuide originally created by Rick Keogh will assist you in locating information on the advertising industry

Recommended Books

Articles & Databases

The resources below will assist you in researching company and industry information for the advertising industry.  You can also obtain full-text articles which are constantly updated.

Industry Profiles

These databases will direct you to in-depth information on various sectors of the mass media industry.

Advertising Costs/Expenditures

Please read the database descriptions carefully, since they require specific instructions for accessing them.  For descriptions of all our databases, see the LibGuide "Databases by Name, A-Z"

Journals

These online journals are a useful resource for researching media advertising issues and news.

Other Useful Resources

Links to sites for professional organizations, gateways and other useful information on the media industry.