The resources below will assist you in researching company and industry information for the advertising industry. You can also obtain full-text articles which are constantly updated.
These databases will direct you to in-depth information on various sectors of the print media industry.
Please read the database descriptions carefully, since they require specific instructions for accessing them. For descriptions of all our databases, see the LibGuide "Databases by Name, A-Z".
Practical advice on advertising by direct mail and by newspaper. Also includes prize-winning advertising campaigns in magazines.