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Advertising Industry: Home

This LibGuide originally created by Rick Keogh will assist you in locating information on the advertising industry

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Recommended Books

Welcome ...

This LibGuide will assist you in locating information on the advertising industry.  Listed below are some relevant subject areas.

  •  Information on the development of the industry in general
  •  Profiles which include current overviews and analysis of industry sectors
  •  Legal issues
  •  Advertising costs/expenditures
  •  Directory information

   Please be advised that access to electronic books, databases, e-journals and streaming video is restricted to the Johnson & Wales community.





Advertising Videos


These will help you find definitions for advertising terms for print, Internet and media resources

Useful Marketing Guide

The guide below contain many practical resources which complement the resources in this guide.

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