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Advertising Industry: Online Advertising

This LibGuide originally created by Rick Keogh will assist you in locating information on the advertising industry

Recommended Books

Articles & Databases

The resources below will assist you in researching advertising/marketing  for e-commerce businesses.  You can also obtain full-text articles which are constantly updated.

Internet Advertising/Marketing Journals

Linked below are some of the journals which deal with e-commerce issues in advertising/marketing  These are a great resource for keeping up-to-date in this rapidly evolving sector of today's business.

Other Useful Resources