Recommended Books
Advertising 2.0Call Number: HF 6146 .I58 T88 2008
Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising SecretsCall Number: HF 5415.1265 .B768 2007
Winning Clients in a Wired WorldCall Number: HF 5415.1254 .G74 2004
Articles & Databases
- Business Insights: GlobalProvides company profiles and full-text articles on thousands of companies, public and private. Also includes industry profiles.
The resources below will assist you in researching advertising/marketing for e-commerce businesses. You can also obtain full-text articles which are constantly updated.
- Business Source Complete (EBSCO)Company profiles, SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) where available, industry profiles, stocks & investment info., management-related articles, Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series.
- Emerald Management 120Management-related articles in various fields including Accounting, Education, Food Science, Hospitality & Tourism, Library Services & Information Management, Marketing, Nutrition, and Professional Development. CHECK-OFF "Only content I have access to" for full-text articles and book chapters.
- General Business File ASAP (Gale)Selective, full-text business and management-related articles. This is a subset of the larger database Business & Company Resource Center.
Internet Advertising/Marketing Journals
Linked below are some of the journals which deal with e-commerce issues in advertising/marketing These are a great resource for keeping up-to-date in this rapidly evolving sector of today's business.
Other Useful Resources
- 8 Digital Trends That Will Change the Future of AdvertisingFrom "Business Insider". Discusses trends which will impact (or are impacting) digital advertising/marketing.
- History of Online AdvertisingFascinating look at the development of online advertising, from the first "spam" in 1978 through present day.
- Internet AdvertisingFrom Buzzle.com. Discusses many aspects of internet/online advertising
- Online AdvertisingFrom About.com. Links to a variety of articles about online advertising, including ethical issues, "pop-ups", podcasts and more. Like all About.com resources, it's geared toward practical advice and information.
- Online Advertising and MarketingFrom the Federal Trade (FTC)'s BCP Business Center. Useful links to the FTC's regulations regarding online business.
- Online Advertising InformationFrom BusinessKnowledgeSource.com. Practical articles about all aspects on online advertising/marketing.
