HOSP3050: Hospitality Strategic Marketing: Home

Comprehensive business content including case studies, company profiles & industry research reports, country economic reports, market research reports, SWOT analyses, and video interviews with business executives. (formerly, Business & Company Resource Center)

Company profiles, SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) where available, industry profiles, stocks & investment info., management-related articles, Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series.

Full-text access to international newspapers, SEC filings (annual reports), legal information (federal and state laws), company profiles, and brief biographies of people around the world.

Information on thousands of major private companies within the United States and selective countries such as Canada, United Kingdom, and Italy. Private company data includes financials (several years of revenues, employee size, corporate business model description, growth rates), mergers & acquisitions, market investors profiles, and venture capital funding. Search by geographic location and other criteria.

Useful for market research, entrepreneurs, job seekers, and finding healthcare professionals. IMPORTANT: After selecting one of the "Available Databases" listed on the ReferenceUSA website, accept or click through security certificate warnings if they appear and proceed to ReferenceUSA. Different browsers display different warning messages. At the RefUSA site, use CUSTOM SEARCH tab to limit your search results to geography or other criteria. Data on 24 million U.S. businesses and 50,000 new US. Businesses. 10 years worth of historical business data shows changes in various industries for over the past 10 year. Compare their market share to one another and see where they are trending for the future. Look up the number of similar businesses in a target area to check your competition, credit rating, & consumer lifestyles of potential customers. JOB SEEKERS: Over 2 million job postings and internships in the U.S.! Research companies you may want to work for. See JOB HELP for salaries.

30 different types of company & industry financial ratios have been calculated for you. Compare a U.S. company (either publicly traded on the stock exchange or a private company) against another company or against an industry. Includes 5 years of financial statements for 10,000 U.S. public companies and VentureLine's MBA Glossary of accounting terms in downloadable PDF format. NOTE: Click through any security certificate warnings & pop-up blockers that may appear in order to proceed to the VentureLine website and display all content.

Industry reports include demographics, market trends, forecasts, analysis of major brands, new products, and consumer trends & buyer behavior in such fields as Food & Beverage, Food Service & Hospitality, Retailing, Technology & Media, Travel & Leisure.

Market research studies contain consumer demographics which describe the "readers, viewers, or listeners" of various media such as magazines, TV, radio, and websites. ACCESS, First-Time Users: Register to set up your free account by using your University email address ending in either @jwu.edu or @wildcats.jwu.edu (you must do this for each address you plan to use) and a password of your choice. Look for a validation email from the vendor "mriplus" then click on the link in the email to activate your account. NOTES: You cannot use other email such as Gmail, Hotmail, or Yahoo. Also, you must turn off all pop-up blockers, and the Google Chrome browser will not work.

A large geo-stats database features an interactive, online mapping tool across the U.S.! Helpful for community development, business planning, market research, site selection & impact studies, grant writing, job & home relocation, and other applications where you need creditable statistics. Useful data is available for different geographic locations such as street address, city, county, state, zip code, school districts, state voting districts for the House & Senate, metro areas and more. Numerical counts and percentages are grouped under general categories and sub-categories that include Demographics, Incomes & Consumer Spending, Quality of Life, Health, Housing, Education, Economy, Lending Activity, and Federal Guidelines for tax credits.

E-books in such fields as Casinos & Gaming, Consumer Behavior & Marketing, Entertainment/Media & Advertising, Healthcare Business, Leisure, Restaurant/Food & Beverage, Retailing, Sports Marketing, and Travel & Tourism.

Sports marketing research statistics on consumer expenditures, attendance at sporting events, TV viewership and Internet usage. Plus, directories with contact information for professional sports teams & organizations, sporting goods vendors, and more.

Advertising costs and consumer lifestyles: What would it cost to advertise your business or service in magazines, newspapers, radio, television, outdoor billboards, or websites? Find ad rates, circulation figures, audience demographics, and contact info. for publishers/sales. Do you need to identify consumer spending behavior in potential market areas? What do people spend their money on? Access all 12 report titles: Business Publication Media, Consumer Magazine Media, Direct Marketing, Digital Networks & Tech, Digital Websites, International Media Guides, Local Market Audiences, Newspaper Media, Out-of-Home Media, Print Media Production, Radio Media, TV & Cable Media. NOTE: SRDS works better with the IE BROWSER.

Statistics, market studies & reports for over 600 international industries, 37 countries, and 60,000 wide-ranging topics! Enter your own search terms or browse data reports listed under these links: Categories, Key Topics, Popular Statistics, and Recent Statistics. A sampling includes college enrollment with projections up to 2020 in the U.S., college payment (how U.S. families pay for college), college sports, debit cards, demographics (size & characteristics of a population), employment outlook, food & beverage, footwear & apparel, global climate change, hospital costs, hospitality (conventions, conferences, dining & accommodations), immigration, mobile Internet & apps, nutrition, online shopping, personal debt, smartphones, social media, travel & tourism (cruise industry), video gaming, wages & salaries. NOTE: Click through any security certificate warnings & pop-up blockers that may appear in order to proceed to the Statista website and display all content.