Find resources pertaining to written business communication, information on conducting business meetings and presentations, and techniques for communicating with others in the workplace in this guide originally created by Rick Keogh
Below are some helpful databases to get started on business communication research.
Business Collection (Gale OneFile)This link opens in a new windowSelective full-text articles, case studies, and reports covering Accounting, Economics, Finance, Management & Strategy, and Marketing
Business Insights GlobalThis link opens in a new windowCase studies, company profiles & industry research reportsCountry economic reports, market research reportsSWOT analyses, and video interviews with business executives, and selective full-text articles
Business Plans HandbooksThis link opens in a new windowA collection of authentic business plans in manufacturing, retail, and the service industries, as well as start ups, and submitted by entrepreneurs in North America (company names and addresses have been changed)Each volume includes a business plan template, a listing of organizations, agencies & consultants, glossary and moreClick on the "i" icon for more examples of the types of businesses represented
Brief sampling of the businesses represented include Accounting Service, Banquet Facility, Bed & Breakfast, Biscotti Bakery, Cloud Computing Business, Counseling Practice, Day Spa, Digital Presentations, E-Commerce Website Producer, Early Childhood Program, Event Planning Company, Financial Services Company, Fitness Center, Food & Beverage Vending Company, Gourmet Foods Company, Grant Writer, Horse Riding School, Import Boutique, Information Technology Personnel Agency, iPhone App Developer, Internet Loyalty Program, Internet Travel Agency, Marketing Communications Firm, Men's Clothing Retailer, Microbrewery, Music Festival Promotion, Nightclub, Novelty Shop, Organic Food Store, Outdoor Adventure Travel Company, Party Supply Store, Resale Clothing Store, Restaurant Franchise, Ski Resort, Specialty Food Manufacturer, Sports Bar and Grille, Sports Tournament Organizer, Stable, Steak House, Student Services Consulting Firm, Vegetarian Fast Food Restaurant, Venture Capital & Financing Companies, Video Production & Distribution Company, Virtual Shopping, and Wine Merchant & Storage Facility.
Business Source CompleteThis link opens in a new windowCompany profiles, SWOT analyses where available, industry profiles, stocks and investment information, management-related articlesHarvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series, and selective full-text articlesJWU Library does not have access to Harvard Business Cases
First Research (Mergent)This link opens in a new windowIn-depth U.S. and global-wide industry profiles (each report includes an overview of business challenges, trends, opportunities, and ratios)"State and Province Profiles" with a clickable map for monthly updates of local industry, economic, employment, and wage data for each of the 50 states and Canadian Provinces
Gale OneFile BusinessThis link opens in a new windowSelective full-text articles, case studies, and reports covering Accounting, Economics, Finance, Management & Strategy, and Marketing
IBISWorldThis link opens in a new windowIndustry research for over 700 U.S. industries, hard-to-find U.S. "specialized industries", and some state-level industry researchUpdated reports: Global-wide industries and industries in ChinaIndustry reports include "Key Statistics," "Key Ratios," and supply-chain overviews
MarketResearch.com AcademicThis link opens in a new windowIndustry reports including demographics, market trends, forecasts, analysis of major brands, new products, and consumer trends and buyer behavior
Morningstar Investment Research CenterThis link opens in a new windowFinancial information on thousands of stocks traded on the major exchanges, plus mutual funds and Exchange-Traded Funds (ETFs)Portfolio planning tools and investment advice videosOnly a limited number of people can access Morningstar at the same time - PLEASE CLICK ON THE BUTTON "End Session"
MRI-SimmonsThis link opens in a new windowMRI-Simmons Insights is Simmons Research’s web-based platform for analysis of national consumer and market insightsThere is a limit of 25 simultaneous users at the same time
Regional Business News (EBSCO)This link opens in a new windowSelective, full-text articles from business journals, newspapers, and newswires within the U.S.
RKMAThis link opens in a new windowContent updated every two yearsReports cover fields such as Consumer Behavior & Marketing, Entertainment & Leisure, Pandemic Impact, Restaurant/Food & Beverage, Retail/E-commerce, Sports Marketing, Travel & Tourism, and U.S. Cities & CommunitiesUse CTRL F to search PDF for key terms
SAGE Journals OnlineThis link opens in a new windowFull-text peer-reviewed journal articles from 1999-TO THE CURRENT YEARContent covers fields such as Administration & Leadership, Business/Management, Clothing & Textiles, Criminal Justice, Cultures, Education, Entrepreneurship, Food Science, Hospitality, Information Science, Literature, Marketing, Sports, Travel & Tourism
Simmons InsightsThis link opens in a new windowSimmons Insights is Simmons Research’s online platform for analysis of national consumer and market insightsLimited to 25 users at one time, please log out when done
SRDSThis link opens in a new windowFind ad rates, circulation figures, audience demographics, and contact info. for publishers/salesIdentify consumer spending behavior in potential market areasReport titles include Business Publication Media, Consumer Magazine Media, Direct Marketing, Digital Networks & Tech, Digital Websites, International Media Guides, Local Media, Newspaper Media, Out-of-Home Media, Print Media Production, Radio Media, TV & Cable Media, and moreIMPORTANT: A padlock icon means the library is not subscribed to that contentTo access Nielsen Segmentation & Market Solutions: Click on the green login button. No additional credentials are required. Allow time for the reports to load!
VentureLineThis link opens in a new windowCross-sectional financial analysis tools for public and private companies, comparing industry financial ratios to any company or comparing two companies in similar lines of businessAccess to Ventureline's MBA Glossary of accounting terms (PDF)
Wall Street Journal; Eastern Edition (ProQuest)This link opens in a new windowWSJ is the world's leading financial newspaperSelective full-text articles from 1984 to the presentImages not included