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Marketing: General Resources

This LibGuide originally created by Rick Keogh will assist you in locating information on the marketing industry. Listed below are some relevant subject areas.

Recommended Books

Industry Profiles

The databases below will direct you to in-depth information for the marketing industry in general.

Articles & Databases

The resources below will assist you in researching company and industry information for the marketing industry.  You can also obtain full-text articles which are constantly updated.

Marketing Websites