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Marketing: Home

This LibGuide originally created by Rick Keogh will assist you in locating information on the marketing industry. Listed below are some relevant subject areas.

Other Useful Guides

The guides below contain many practical resources which complement the resources in this guide.

Welcome ...

This LibGuide will assist you in locating information on the marketing industry.  Listed below are some relevant subject areas.

  •  Information on the development of the industry in general
  • Profiles that include current overviews and analysis of industry sectors, including direct marketing, export marketing, green marketing and online marketing
  • Links to related guides for related resources
  • Career information

   Please be advised that access to electronic books, databases, e-journals and streaming video is restricted to the Johnson & Wales community.

Marketing Videos


These will help you find definitions for marketing terms.