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Other Useful Guides
The guides below contain many practical resources which complement the resources in this guide.
This LibGuide will assist you in locating information on the marketing industry. Listed below are some relevant subject areas.
- Information on the development of the industry in general
- Profiles that include current overviews and analysis of industry sectors, including direct marketing, export marketing, green marketing and online marketing
- Links to related guides for related resources
- Career information
Please be advised that access to electronic books, databases, e-journals and streaming video is restricted to the Johnson & Wales community.
Films on Demand Complete (Infobase)
Over 15,000 streaming videos 24/7. Many areas of interest including business & economics, careers & job searching, computers & technology, criminal justice, culinary arts & nutrition, digital media, education, engineering, English, fashion/textiles & merchandising, food prep & safety, food science & service, guidance & counseling, health, science & social sciences. Watch Archival Films & Newsreels for important events and interviews with influential people in American culture & history.
These will help you find definitions for marketing terms.