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Marketing: Direct Marketing

This LibGuide originally created by Rick Keogh will assist you in locating information on the marketing industry. Listed below are some relevant subject areas.

Recommended Books

Articles & Databases

The resources below will assist you in researching direct marketing and related fields.  You can obtain full-text articles which are constantly updated.

Industry Profiles

The databases below will direct you to in-depth information for industry sectors in the direct market industry.

Other Industry Background

These industry "snapshot" narratives provide additional information about industries related to direct marketing..

Other Useful Resources