Marketing: Direct Marketing

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Statistics, market studies and reports for over 600 international industries and 60,000 wide-ranging topics.

Company profiles, SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) where available, industry profiles, stocks & investment info., management-related articles, Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series.

Begin with "Search for Industry and Geographic Profiles". Select the following profiles: "Direct Marketing Services", "Direct Selling", "Internet & Mail-Order Retail". Each profile includes an overview, quarterly update, financial information and more. Also includes "Call Prep Questions", an excellent resource for anyone preparing for job interviews".

Industry research for over 700 U.S. industries plus hard-to-find U.S. "specialized industries," including 60 industries in Australia, China, and the UK. Go to "Key Statistics" to find financials and 7 kinds of "Key Ratios." To limit your search to the countries above, use the link "Global Industry Research", then on the next page link to "Search for international industries."

From the "Encyclopedia of American Industries". Provides information on the industry's organization/structure, background/development, current conditions and more.

From the "Encyclopedia of American Industries". Provides information on the industry's organization/structure, background/develoment, current conditions and more.

From the "Encyclopedia of Emerging Industries". Provides information on the industry's organization/structure, background/development, current conditions and more.

From the "History of American Business". Provides background information about the development of the catalog shopping industry in the U.S.

From BusinessKnowledgeSource.com. Practical articles on direct mail marketing strategies, including direct mail advertising campaigns, pro's and con's of direct marketing, "tips" for grabbing attention, and much, much more.