Welcome
Welcome to the MRKT4030-International Marketing library research guide
Use this guide for library resource help for your class with Professor Hartung
and feel free to contact me anytime help, this includes contacting me to add any resources you find helpful for this class to this guide
your librarian for the class, Joe Eshleman- my contact information is at the right hand side of the guide.
Codes for improved searching
Amusement Parks & Arcades
Library resources that can help with your International Marketing Plan project -Part 1,3, 4 and 5
Helps with Part 1, 3, 4 and 5 - Executive Summary, Cultural Analysis and Economic Analysis, Market Audit and Competitive Market Analysis.
- Global Road Warrior This link opens in a new window
- In-depth country overviews with a focus on cultural, social, and business norms
- Includes country geo statistics, facts, maps, photos, and recipes
- Supports cultural competence development for international travel and assignment
Search Global Road Warrior for country information
Library resources that can help with your International Marketing Plan project - Part 2
Helps with Part 2 - Product Analysis
- IBISWorld This link opens in a new window
- Industry research for over 700 U.S. industries, hard-to-find U.S. "specialized industries", and some state-level industry research
- Updated reports: Global-wide industries and industries in China
- Industry reports include "Key Statistics," "Key Ratios," and supply-chain overviews
Search IBISWorld for Industry information
From IBISWORLD database- Amusement Parks in China
Search SAGE for specific Business Cases
From SAGE Business Cases database - It's a Small World: Worldwide Declining Attendance and Disney Theme Parks
- First Research (Mergent) This link opens in a new window
- In-depth U.S. and global-wide industry profiles (each report includes an overview of business challenges, trends, opportunities, and ratios)
- "State and Province Profiles" with a clickable map for monthly updates of local industry, economic, employment, and wage data for each of the 50 states and Canadian Provinces
Search First Research for Industry information
From First Research - Amusement Parks & Arcades
Library resources that can help with your International Marketing Plan project -Part 6
Helps with Part 6 - Preliminary Marketing Plan
