LibGuides: Graduate Business (LTI): Essentials

Graduate Business Library Videos

LinkedIn Learning database offers tutorials on the latest software tools, business and education skills. With more than 4,000+ courses taught by industry experts—and more added every week.

Finance Foundations (LinkedIn Learning) In this course, Brigham Young University business professors Jim and Kay Stice provide a comprehensive overview of finance, touching on everything from reading a balance sheet to understanding derivatives and securities. They tackle questions such as "What is the difference between short-term financial management and long-term financing?" and "What is the difference between a traditional bank, an investment bank, and an investment fund?" Along the way, you can get an inside look at financial reports from companies such as Walmart and Toys "R" Us, the IPOs of Microsoft and Facebook, and even the data that go into personal financial decisions, such as deciding whether to buy a car.
Marketing Foundations (LinkedIn Learning) Drew Boyd is a professor and consultant with 30+ years of marketing experience for major brands. In this course, he explains marketing's role in an organization; provides frameworks for analyzing a business, its customers, and its competitors; and shows how to develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion.
Teamwork Foundations (LinkedIn Learning) Learn the qualities of effective teams and the role you, as a member, play in creating an effective team. In addition to the importance of knowing your own strengths and weaknesses, management trainer Chris Croft emphasizes the importance of delivering on expectations, listening to other team members, communicating clearly, playing more than one role, and being supportive.

LIbrary Databases with Articles

Business Insights Global This link opens in a new window
Business Source Complete This link opens in a new window
Emerald Insight This link opens in a new window
ACCESS URL: https://www-emerald-com.jwupvdz.idm.oclc.org/insight
IBISWorld This link opens in a new window
SAGE Journals Online This link opens in a new window
ACCESS URL: https://jwupvdz.idm.oclc.org/login?url=https://journals.sagepub.com/
Wall Street Journal; Eastern Edition (ProQuest) This link opens in a new window
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Library Databases for Marketing Research

MarketResearch.com Academic This link opens in a new window
RKMA This link opens in a new window
Simmons Insights This link opens in a new window
SRDS This link opens in a new window
ACCESS URL: https://jwupvdz.idm.oclc.org/login?url=http://next.srds.com
Statista This link opens in a new window
Winmo This link opens in a new window
Access URL: https://jwupvdz.idm.oclc.org/login?url=https://launch.winmo.com/login/university?key=B9iiqWciUWKFnSdEOt4H&name=JWU