Skip to Main Content

MRKT 3005: Brand Marketing (Providence Campus): Branding

Use this guide for resources on company, industry and brand marketing research.

Brand Loyalty Resources

Library Books

Universal Principles of Branding: 100 key concepts for defining, building, and delivering brands by Mark Kingsley
Call Number: eBook only

ISBN: 9780760378212

Publication Date: 2023-10-24
Brand Tuned: The new rules of branding, strategy and intellectual property by Shireen Smith
Call Number: eBook only

ISBN: 9781788602686

Publication Date: 2021-09-28
Branding and AI by Chahat Aggarwal
Call Number: eBook only

ISBN: 9781637420812

Publication Date: 2021-07-14

Branding Reports

Brand Channel Articles