MRKT 3005: Brand Marketing (Providence Campus): Marketing Plan

Industry reports include demographics, market trends, forecasts, analysis of major brands, new products, and consumer trends & buyer behavior in such fields as Food & Beverage, Food Service & Hospitality, Retailing, Technology & Media, Travel & Leisure.

Market research studies contain consumer demographics which describe the "readers, viewers, or listeners" of various media such as magazines, TV, radio, and websites. ACCESS, First-Time Users: Register to set up your free account by using your University email address ending in either @jwu.edu or @wildcats.jwu.edu (you must do this for each address you plan to use) and a password of your choice. Look for a validation email from the vendor "mriplus" then click on the link in the email to activate your account. NOTES: You cannot use other email such as Gmail, Hotmail, or Yahoo. Also, you must turn off all pop-up blockers, and the Google Chrome browser will not work.

Advertising costs and consumer lifestyles: What would it cost to advertise your business or service in magazines, newspapers, radio, television, outdoor billboards, or websites? Find ad rates, circulation figures, audience demographics, and contact info. for publishers/sales. Do you need to identify consumer spending behavior in potential market areas? What do people spend their money on? Access all 12 report titles: Business Publication Media, Consumer Magazine Media, Direct Marketing, Digital Networks & Tech, Digital Websites, International Media Guides, Local Market Audiences, Newspaper Media, Out-of-Home Media, Print Media Production, Radio Media, TV & Cable Media. NOTE: SRDS works better with the IE BROWSER.