MRKT 3005: Brand Marketing (Providence Campus): Professor Kenney's MRKT 3005 Class

Project Information for Brand Marketing Case Project could include the following information on the Brand:"Starbucks"

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The Market (current sales,five year sales history target customer(s)

Best database for current sales and five year sales history-

Morningstar

Best database for targeting customers- A page that helps with these next two databases - pvd.library.jwu.edu/mriplusandsrds

MRI+ Reporter (GfK) - read this information about how to use SRDS and MRI+ and interpret data in this database

also

Standard Rate & Data Service (SRDS) - read this information about how to use SRDS and MRI+ and interpret data in this database

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Achievements (major achievements of the Brand)

Business Source Complete (EBSCO)-  Search using these terms- brand name (example-starbucks), the term "brand", the term "award"

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History

Best database

Business Source Complete (EBSCO)-  -Company Profiles - MarketLine Report

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The Product(s) (current product line(s)

Best database

Business Source Complete (EBSCO)-  -Company Profiles - MarketLine Report

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Recent Developments (new products,new distribution, acquisitions)

Business Source Complete (EBSCO)-  Company Information - Related Information -Newspapers - Full Text

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Promotion( basic advertising strategy)

Brand Values (Mission statement, community involvement)