MRKT 3005: Brand Marketing (Providence Campus): Industry & Consumer Info

From the Nielsen company.

Industry research for over 700 U.S. industries plus hard-to-find U.S. "specialized industries," including 60 industries in Australia, China, and the UK. Go to "Key Statistics" to find financials and 7 kinds of "Key Ratios." To limit your search to the countries above, use the link "Global Industry Research", then on the next page link to "Search for international industries."

Market research studies contain consumer demographics which describe the "readers, viewers, or listeners" of various media such as magazines, TV, radio, and websites. ACCESS, First-Time Users: Register to set up your free account by using your University email address ending in either @jwu.edu or @wildcats.jwu.edu (you must do this for each address you plan to use) and a password of your choice. Look for a validation email from the vendor "mriplus" then click on the link in the email to activate your account. NOTES: You cannot use other email such as Gmail, Hotmail, or Yahoo. Also, you must turn off all pop-up blockers, and the Google Chrome browser will not work.

Use menu on the left side to navigate through different chapters.