LibGuides: MRKT 3005: Brand Marketing (Providence Campus): Branding

Brand Loyalty Resources

Connective branding : building brand equity in a demanding world
Call Number: HD69.B7 F57 2008
Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys
Call Number: HF5823 .D255 2007
Advertising 2.0: social media marketing in a Web 2.0 world
Call Number: HF6146.I58 T88 2008
OBD : obsessive branding disorder : the business of illusion and the illusion of business
Call Number: HF5415.1255 .C66 2008