Find Books & More!!!
Suggested Search Terms:
- Nonprofit organizations - Marketing
- Nonprofit organzations - Public relations
Recommended Books
Marketing Management for Nonprofit OrganizationsCall Number: HF 5415 .S275 2009Available at Downcity Library
Nonprofit Marketing Best PracticesCall Number: HF 5415 .B77273 2007Available at Downcity Library
Public Relations Handbook for NonprofitsCall Number: HD 62.6 .F447 2005Available at Downcity Library
Articles
- Business Source Complete (EBSCO)Company profiles, SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) where available, industry profiles, stocks & investment info., management-related articles, Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series.
The resources below will assist you in researching how to market and provide publicity for nonprofits. You can obtain full-text research articles, which are constantly updated.
- Emerald Management 120Management-related articles in various fields including Accounting, Education, Food Science, Hospitality & Tourism, Library Services & Information Management, Marketing, Nutrition, and Professional Development. CHECK-OFF "Only content I have access to" for full-text articles and book chapters.
- General Business File ASAP (Gale)Selective, full-text business and management-related articles. This is a subset of the larger database Business & Company Resource Center.
- LexisNexisFull-text articles from over 6,000 newspapers/magazines, national and international. Updated daily. Best source for up-to-date business news.
Journals
These online journals are a useful resource for researching nonprofits' issues/news about marketing/publicity.
Other Useful Resources
The sites below link to additional resources for marketing and publicizing nonprofits.
- How to Conduct Public Relations for a Nonprofit OrganizationFrom eHow.com. Practical advice on procedures to follow for conducting a successful public relations campaign for a nonprofit.
- How to Write a Marketing PlanVery practical, step-by-step guide to developing a marketing plan. From KnowThis.com, one of the best gateway sites for all aspects of marketing.
- Marketing for NonProfit OrganizationsFrom About.com. Offers practical advice on capital campaigns, marketing promotion, developing a marketing campaign and more.
- Marketing Your Nonprofit OnlineFrom About.com. Practical advice on good practices and potential pitfalls when developing a nonprofit online marketing strategy.
