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Industry & Company Research Sources

Hello! Here are links to the databases where you will find industry, market, and company information. If you need help finding something, please contact the library - via chat or phone (401-598-1121)

Library homepage

For help using any of these databases, try these help documents

Or, check out this quick information about MRI+ and SRDS (including how to read reports)

PRIZM Segment Narratives

Business Insights Global This link opens in a new window Case studies, company profiles & industry research reportsCountry economic reports, market research reportsSWOT analyses, and video interviews with business executives, and selective full-text articles
Business Source Complete This link opens in a new window Company profiles, SWOT analyses where available, industry profiles, stocks and investment information, management-related articlesHarvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series, and selective full-text articlesJWU Library does not have access to Harvard Business Cases
IBISWorld This link opens in a new window Industry research for over 700 U.S. industries, hard-to-find U.S. "specialized industries", and some state-level industry researchUpdated reports: Global-wide industries and industries in ChinaIndustry reports include "Key Statistics," "Key Ratios," and supply-chain overviews
RKMA This link opens in a new window Content updated every two yearsReports cover fields such as Consumer Behavior & Marketing, Entertainment & Leisure, Pandemic Impact, Restaurant/Food & Beverage, Retail/E-commerce, Sports Marketing, Travel & Tourism, and U.S. Cities & CommunitiesUse CTRL F to search PDF for key terms
First Research (Mergent) This link opens in a new window In-depth U.S. and global-wide industry profiles (each report includes an overview of business challenges, trends, opportunities, and ratios)"State and Province Profiles" with a clickable map for monthly updates of local industry, economic, employment, and wage data for each of the 50 states and Canadian Provinces
MarketResearch.com Academic This link opens in a new window Industry reports including demographics, market trends, forecasts, analysis of major brands, new products, and consumer trends and buyer behavior
Statista This link opens in a new window Statistics, reports, and visual data for a range of topics, countries, industries, trending topics, and moreNOTE: Click through any security warnings & pop-up blockers that may appearExpert tools options are unavailable
SRDS This link opens in a new window Find ad rates, circulation figures, audience demographics, and contact info. for publishers/salesIdentify consumer spending behavior in potential market areasReport titles include Business Publication Media, Consumer Magazine Media, Direct Marketing, Digital Networks & Tech, Digital Websites, International Media Guides, Local Media, Newspaper Media, Out-of-Home Media, Print Media Production, Radio Media, TV & Cable Media, and moreIMPORTANT: A padlock icon means the library is not subscribed to that contentTo access Nielsen Segmentation & Market Solutions: Click on the green login button. No additional credentials are required. Allow time for the reports to load!
ACCESS URL: https://jwupvdz.idm.oclc.org/login?url=http://next.srds.com

Market Research Databases

Hello! Here are links to the databases for market research. If you need help finding something consult the Market Research Guide or please contact a librarian - via chat or phone (401-598-1121)

SRDS This link opens in a new window Find ad rates, circulation figures, audience demographics, and contact info. for publishers/salesIdentify consumer spending behavior in potential market areasReport titles include Business Publication Media, Consumer Magazine Media, Direct Marketing, Digital Networks & Tech, Digital Websites, International Media Guides, Local Media, Newspaper Media, Out-of-Home Media, Print Media Production, Radio Media, TV & Cable Media, and moreIMPORTANT: A padlock icon means the library is not subscribed to that contentTo access Nielsen Segmentation & Market Solutions: Click on the green login button. No additional credentials are required. Allow time for the reports to load!
ACCESS URL: https://jwupvdz.idm.oclc.org/login?url=http://next.srds.com
RKMA This link opens in a new window Content updated every two yearsReports cover fields such as Consumer Behavior & Marketing, Entertainment & Leisure, Pandemic Impact, Restaurant/Food & Beverage, Retail/E-commerce, Sports Marketing, Travel & Tourism, and U.S. Cities & CommunitiesUse CTRL F to search PDF for key terms

Company & Industry Research

Hello! Here are links to the databases where you will find industry, market, and company information. If you need help finding something, take a look at our research help documents (including MLA help!) or please contact us via chat or phone (401-598-1121)

JWU Library Homepage

Business Insights Global This link opens in a new window Case studies, company profiles & industry research reportsCountry economic reports, market research reportsSWOT analyses, and video interviews with business executives, and selective full-text articles
Business Source Complete This link opens in a new window Company profiles, SWOT analyses where available, industry profiles, stocks and investment information, management-related articlesHarvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series, and selective full-text articlesJWU Library does not have access to Harvard Business Cases
IBISWorld This link opens in a new window Industry research for over 700 U.S. industries, hard-to-find U.S. "specialized industries", and some state-level industry researchUpdated reports: Global-wide industries and industries in ChinaIndustry reports include "Key Statistics," "Key Ratios," and supply-chain overviews
First Research (Mergent) This link opens in a new window In-depth U.S. and global-wide industry profiles (each report includes an overview of business challenges, trends, opportunities, and ratios)"State and Province Profiles" with a clickable map for monthly updates of local industry, economic, employment, and wage data for each of the 50 states and Canadian Provinces
RKMA This link opens in a new window Content updated every two yearsReports cover fields such as Consumer Behavior & Marketing, Entertainment & Leisure, Pandemic Impact, Restaurant/Food & Beverage, Retail/E-commerce, Sports Marketing, Travel & Tourism, and U.S. Cities & CommunitiesUse CTRL F to search PDF for key terms
Statista This link opens in a new window Statistics, reports, and visual data for a range of topics, countries, industries, trending topics, and moreNOTE: Click through any security warnings & pop-up blockers that may appearExpert tools options are unavailable
SRDS This link opens in a new window Find ad rates, circulation figures, audience demographics, and contact info. for publishers/salesIdentify consumer spending behavior in potential market areasReport titles include Business Publication Media, Consumer Magazine Media, Direct Marketing, Digital Networks & Tech, Digital Websites, International Media Guides, Local Media, Newspaper Media, Out-of-Home Media, Print Media Production, Radio Media, TV & Cable Media, and moreIMPORTANT: A padlock icon means the library is not subscribed to that contentTo access Nielsen Segmentation & Market Solutions: Click on the green login button. No additional credentials are required. Allow time for the reports to load!
ACCESS URL: https://jwupvdz.idm.oclc.org/login?url=http://next.srds.com