Recommended Books
Creating a Successful Marketing Strategy for Your Small New BusinessCall Number: HF 5415.13 .S8573 2010Available at Downcity Library.
Duct Tape Marketing: The World's Most Practical Small Business Marketing GuideCall Number: HF 5415.13 .J366 2007Available at Downcity Library.
Unofficial Guide to Marketing Your Small BusinessCall Number: HF 5415.13 .T87x 2006Available at the Downcity Library.
Articles & Databases
The resources below will assist you in researching how to market your new business enterprise. You can also obtain full-text articles which are constantly updated.
- Business Insights: GlobalProvides company profiles and full-text articles on thousands of companies, public and private. Also includes industry profiles.
- Business Source Complete (EBSCO)Company profiles, SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) where available, industry profiles, stocks & investment info., management-related articles, Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series.
- Emerald Management 120Management-related articles in various fields including Accounting, Education, Food Science, Hospitality & Tourism, Library Services & Information Management, Marketing, Nutrition, and Professional Development. CHECK-OFF "Only content I have access to" for full-text articles and book chapters.
- General Business File ASAP (Gale)Selective, full-text business and management-related articles. This is a subset of the larger database Business & Company Resource Center.
- LexisNexisFull-text articles from over 6,000 newspapers/magazines, national and international. Updated daily. Best source for up-to-date business news.
Other Useful Resources
- Advantages and Disadvantages of Various Advertising MediumsFrom PowerHomeBiz.com. Analyzes the pro's and con's of 11 types of advertising.
- Best Way to Advertise a Small BusinessFrom Buzzle.com. Excellent tips on innovative, inexpensive ways to advertise an existing small business or new venture.
- How Marketing Plans WorkFrom "HowStuffWorks". Comprehensive article (with 40 sub-sections) on marketing plans. Much of the content refers to developing marketing plans within an established company, but much of this can be useful to small businesses.
- Internet Marketing for Your BusinessFrom the Business Owner's Toolkit. Discusses creating a business website, e-commerce, search engine marketing, search engine optimization, online advertising, e-mail marketing. Excellent; thorough and user-friendly.
- Marketing Your ProductFrom the Business Owner's Toolkit. Discusses analyzing the market environment, market research, developing/refining your product, packaging/pricing, product distribution, developing a marketing plan. Excellent; thorough and user-friendly.
- MplansFrom PaloAltoSoftware. Offers over 90 sample marketing plans, including plans for unusual businesses (houseboat rentals, windowcleaning and bicycle courier). Also includes "How-To-Articles" on procedures for creating a plan.
