This LibGuide originally created by Rick Keogh will assist you in locating a wide variety of information for small business development/growth, including planning, financing, managing, marketing and using government assistance resources
Company profiles, SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) where available, industry profiles, stocks & investment info., management-related articles, Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series.
Management-related articles in various fields including Accounting, Education, Food Science, Hospitality & Tourism, Library Services & Information Management, Marketing, Nutrition, and Professional Development. CHECK-OFF "Only content I have access to" for full-text articles and book chapters.
From "HowStuffWorks". Comprehensive article (with 40 sub-sections) on marketing plans. Much of the content refers to developing marketing plans within an established company, but much of this can be useful to small businesses.
From the Business Owner's Toolkit. Discusses creating a business website, e-commerce, search engine marketing, search engine optimization, online advertising, e-mail marketing. Excellent; thorough and user-friendly.
From the Business Owner's Toolkit. Discusses analyzing the market environment, market research, developing/refining your product, packaging/pricing, product distribution, developing a marketing plan. Excellent; thorough and user-friendly.
From PaloAltoSoftware. Offers over 90 sample marketing plans, including plans for unusual businesses (houseboat rentals, windowcleaning and bicycle courier). Also includes "How-To-Articles" on procedures for creating a plan.