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Library Instruction: Active Learning : Database Share-Out: Retail

RTL 1015

Scenario: You have to write a short paper for a retail class on the topic of researching a company that you would like to work for after graduation using the JWU library resources. You've chosen to focus on researching Nike.

  • Break into groups
  • Each team evaluates ONE of the following databases
  • In your group, search your database for information to help support your client's vision of their target audience, company profile, 
  • Fill out this Google doc

Group 1: Statista

Group 2: Business Source Complete

  • ‚ÄčEnter in name of company: Nike
  • Click More
  • Click Business Profile
  • Enter in name of business Nike and look for Market Report

Group 3: Market Research

Group 4: MRI+