Alternative Course Materials

Lusch, Robert, Vargo, Stephen, and Fisher, Ron, eds. International Journal of Physical Distribution and Logistics Management,

Volume 44, Number 1/2 : Service-Dominant Logic. Bradford, GBR: Emerald Insight, 2014. http://www.emeraldinsight.com/toc/ijpdlm/44/1%2F2 *This link will only work on campus for the moment; it's a long story. If you decide to use any of these articles, we will provide pdfs.

​This turned out to be a special edition from a journal, which we have access* to – it includes 9 articles on the topic

Lusch, Robert. (2014). Service-Dominant Logic: Premises, Perspectives, Possibilities. Cambridge University Press.

We can purchase this ebook; Google allows a preview  https://books.google.com/books?id=eXo9AwAAQBAJ&printsec=frontcover

Weissenfels, Christina. (2014). A New Paradigm in Marketing – The Service Dominant Logic: Academia’s Reactions to the Theory

of Vargo and Lusch. Anchor Academic Publishing.

We can purchase this ebook and provide a preview if you want to look – here is the Table of Contents

1. Introduction

1.1 Relevance of the Topic

1.2 Objectives and Delimitations of the Book

1.3 Structure of the Book

2. The Service-Dominant Logic of Marketing

2.1 Special Characteristics of Services (IHIP)

2.2 How Current Research Challenges the Validity of an IHIP Paradigm

2.3 The New Dominant Logic According to Vargo and Lusch

3. State-of-Literature

3.1 Literature on Services Marketing prior to Vargo and Lusch

3.2 Dialog and Debate on Service-Dominant Logic

3.2.1 Critique on Vargo and Lusch's New Dominant Logic

3.2.2 Implications for Marketing Practice and Research

3.3 Reactions and Refinements by Vargo and Lusch

4. Similarities with Business-to-Business Marketing

4.1 The Nature of Business Markets

4.2 Similarities to Business Markets with a Service-Dominant Logic

5. Conclusion

Rust, R.T., and Huang, M.-H., eds. Handbook of Service Marketing Research. Cheltenham, GBR: Edward Elgar Publishing, 2014.

We can purchase this ebook and provide a preview if you want to look – here is the Table of Contents (apologies for image quality)

Buttle, F. (1996). SERVQUAL: review, critique, research agenda. European Journal of Marketing, 30(1), 8+. Retrieved from http://0-

bi.galegroup.com.helin.uri.edu/global/article/GALE%7CA18233795/f1ad6eba85176b7fce6de6bd8a30cf0b?u=prov43712

Nitin Seth, S.G. Deshmukh, Prem Vrat, (2005) "Service quality models: a review", International Journal of Quality & Reliability 

Management, Vol. 22 Iss: 9, pp.913 – 949 http://dx.doi.org/10.1108/02656710510625211

Nyeck, S., Morales, M., Ladhari, R., & Pons, F. (2002). 10 YEARS OF SERVICE QUALITY MEASUREMENT: REVIEWING THE

USE OF THE SERVQUAL INSTRUMENT. Cuadernos De Difusión, 7(13), 101-107.

http://0-search.ebscohost.com.helin.uri.edu/login.aspx?direct=true&db=a9h&AN=21760919&site=ehost-live&scope=site

Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions

of Service Quality. Journal Of Retailing, 64(1), 12-40.

http://0-search.ebscohost.com.helin.uri.edu/login.aspx?direct=true&db=bth&AN=6353339&site=eds-live&scope=site

Ya Lan, W., Tainyi, L., Pin, L., & Hsi Peng, L. (2015). Contribution and Trend to Quality Research--a literature review of

SERVQUAL model from 1998 to 2013. Informatica Economica, 19(1), 34-45. 

http://0-search.ebscohost.com.helin.uri.edu/login.aspx?direct=true&db=bth&AN=103267219&site=ehost-live&scope=site

Powerpoint that seems to simplify the topic http://www.slideshare.net/rockpulkit/servqual-model

Javalgi, R. G., Cutler, B. D., & Young, R. B. (2005). The Influence of Culture on Services Marketing Research: Guidelines for

International Marketers. Services Marketing Quarterly, 27(2), 103-122. doi:10.1300/J396v27n02̱07

http://0-search.ebscohost.com.helin.uri.edu/login.aspx?direct=true&db=bth&AN=20423736&site=eds-live&scope=site​

Ruetzler, T. (2007). The Development of a University Foodservice Quality Survey Instrument: A Culture Different

Perspective. Journal Of Quality Assurance In Hospitality & Tourism, 8(1), 27-47.

http://0-search.ebscohost.com.helin.uri.edu/login.aspx?direct=true&db=fsr&AN=27024426&site=ehost-live&scope=site

Sokhatskaya, N. (2013). Peculiarities of Internal Marketing in the Hospitality Industry in Kazachstan: The Role of Tourism in the

Development of Hotel Business. Journal Of Tourism & Services, 4(5/6), 116-124.

http://0-search.ebscohost.com.helin.uri.edu/login.aspx?direct=true&db=hjh&AN=93452055&site=ehost-live&scope=site​

Decent intro/overview, though maybe outdated

Search on this topic - click to explore more articles