Open Access Texts
Business Writing. Lumen Learning.
Online Technical Writing. By David McMurrey.
Professional Writing. Saylor Academy.
Technical Writing. By Marcia Woodward, Amanda Laughtland, and Sandy Linsin
Technical Writing. By Annmarie Hamlin, Chris Rubio, and Michele DeSilva.
Audience Analysis
- Other Men's FlowersExplains rhetorical context
The Language of Success by ISBN: 9780814474730Publication Date: 2008-01-23
The Elements of International English Style : a Guide to Writing Correspondence, Reports, Technical Documents, and Internet Pages for a Global Audience by ISBN: 9781317457220Publication Date: 2015
Persuasive Business Proposals by
Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs--few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: * Essential questions for qualifying opportunities * Ways to "power up" cover letters and executive summaries * Advice for overcoming "value paranoia" * Guidelines for incorporating proof into a proposal * Tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming--and their documents show it. With clear instructions as well as before-and-after samples, Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
ISBN: 9780814417867Publication Date: 2012-01-18
The AMA Handbook of Business Writing by
Just because you’re not a born writer doesn’t mean you should settle for less than perfect business documents. After all, every piece you write reflects directly on the quality of the product or service your business offers. Now, this helpful guide takes the guesswork out of more than 50 commonly used business documents, including: Reports • Proposals • Business plans • Presentations • Press releases • Memos • Email • Newsletters • Collection Letters • Sales materials • And more Arranged alphabetically and cross-referenced for easier use, the book presents clear examples of how to (and how not to) create winning materials every time. The authors’ step-by-step instructions begin with an overview of the writing process, from preparation and research right through to final review and publication. Sample documents show you how your pieces should look and read, and close to 300 individual entries cover key points of grammar, style and spelling, and present strategies for writing more clearly, avoiding bias, eliminating clich#65533;s, and much more.
ISBN: 9780814415894Publication Date: 2010-08-04
