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This study, based on previous work, investigated the interaction of camera angle, arousing content, and an individual's general and school-specific fanship on the cognitive processing of and emotional reactions to sport communication from a top-down and bottom-up perspective.
Sport and communication have existed since humans began interacting with one another, with organized sport and planned communication formalized for hundreds of years. However, social science scholars have only taken a high-level of interest in sport communication over the past decade.
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