This study, based on previous work, investigated the interaction of camera angle, arousing content, and an individual's general and school-specific fanship on the cognitive processing of and emotional reactions to sport communication from a top-down and bottom-up perspective.
Sport and communication have existed since humans began interacting with one another, with organized sport and planned communication formalized for hundreds of years. However, social science scholars have only taken a high-level of interest in sport communication over the past decade.
Culture is a key issue in the development of marketing communications in international markets as cultures develop distinctive preferences for visual and verbal communications.
The purpose of this study was to examine motivations for social sharing and using locational social media within the framework of uses and gratifications.
The paper starts from two premises, namely that business communication is a specific form of human interaction, and 70% of our communication is non - verbal.
This paper is an investigation of performance leadership and management in elite sport. Thirteen national performance directors of Olympic sports were interviewed with regard to best practice.
This study's purpose was to uncover national sport organizations' (NSOs) perceptions of social media to understand how social media are situated and implemented.
Athletic scandals have become popular theme in sport and many studies have focused on examining the impact of sport celebrity scandals on sport fans, teams, and organizations.
