This title unites the history, theory and practice of fashion design. Coverage includes how to interpret a brief, building a collection, sketchbooks and drawing tools, choosing fabric, fit, cutting and making techniques, portfolio presentation and fashion marketing and economics.
Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.
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This excellent new edition of The Complete Guide to Referencing and Avoiding Plagiarism will continue to demystify the referencing process and provide essential guidance on making sure you are not committing plagiarism.