This title unites the history, theory and practice of fashion design. Coverage includes how to interpret a brief, building a collection, sketchbooks and drawing tools, choosing fabric, fit, cutting and making techniques, portfolio presentation and fashion marketing and economics.
Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.
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