This title unites the history, theory and practice of fashion design. Coverage includes how to interpret a brief, building a collection, sketchbooks and drawing tools, choosing fabric, fit, cutting and making techniques, portfolio presentation and fashion marketing and economics.
Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.
Company profiles, SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) where available, industry profiles, stocks & investment info., management-related articles, Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series, and selective full-text articles.
Access articles from the most recent issues of WJS and selective, full-text articles from 1984 to the present. WJS is the world's leading financial newspaper. Content covers companies, stock prices, people, and products. Images are not available.
IMPORTANT: You MUST create a FREE account and RENEW it every 90 days (every 3 months) in order to access the FASHION content and link to special features. FIRST-TIME USERS: Use this url https://jwupvdz.idm.oclc.org/login?url=https://www.wgsn.com/edu to create a new pass-worded account with your JWU email address; @wildcats.jwu.edu or @jwu.edu (this becomes your WGSN username). Agree to the terms & conditions online! RETURNING USERS: Use this same url to renew or reactivate an expired account. If you forgot your login, use the Forgot password? link to reset your password. If your account is current, you can go directly to www.wgsn.com and log in with your jwu email address (username) & password from anywhere. Use the briefcase/workspace icon on right side of the black menu bar to set up your project folders. IMPORTANT: YOU MUST SAVE YOUR PROJECT FOLDERS ONTO YOUR PERSONAL USB flashdrives, otherwise they will be deleted from University computers at night.
ACCESS URL: https://jwupvdz.idm.oclc.org/login?url=https://www.wgsn.com/edu . NOTE: Other content areas Advisory, Barometer, Futures, Insight, Instock, Lifestyle & Interiors, and Styletrial are not available to educational institutions or to JWU at this time. NAVIGATION: Use the PINK MENU tab on left side of the black bar to access "Design Tools & Resources" and link to special features such as "Colour Play" and "Tools". Go to "Reports" and link to "Trendlink."
Access to all WWD online articles and images, including archived content, for a maximum of 20 concurrent users. Key trends & news worldwide in women's and men's fashion, beauty, footwear, merchandising and the retail industries are updated daily! Photos of runway shows, trade shows, fashion shoots, red carpet events, and new products. Use the "Business" tab for the latest financial, legal, and government/trade news about these industries. See the "Markets" tab for analyses of ready-to-wear, sportswear, designer/luxury, textiles/apparel technology reports, and more. The "Media" tab shows you how the latest beauty, fashion, and retail news is covered by the advertising, film/TV, marketing, and publishing industries. DOES NOT WORK WITH INTERNET EXPLORER.
Industry research for over 700 U.S. industries plus hard-to-find U.S. "specialized industries," including 60 industries in Australia, China, and the UK. Go to "Key Statistics" to find financials and 7 kinds of "Key Ratios." To limit your search to the countries above, use the link "Global Industry Research", then on the next page link to "Search for international industries."
Industry reports include demographics, market trends, forecasts, analysis of major brands, new products, and consumer trends & buyer behavior in such fields as Food & Beverage, Food Service & Hospitality, Retailing, Technology & Media, Travel & Leisure.
Advertising costs and consumer lifestyles: What would it cost to advertise your business or service in magazines, newspapers, radio, television, outdoor billboards, or websites? Find ad rates, circulation figures, audience demographics, and contact info. for publishers/sales. Do you need to identify consumer spending behavior in potential market areas? What do people spend their money on? Access most of the report titles including Business Publication Media, Consumer Magazine Media, Direct Marketing, Digital Networks & Tech, Digital Websites, International Media Guides, Local Media, Newspaper Media, Out-of-Home Media, Print Media Production, Radio Media, TV & Cable Media. NOTE: A padlock icon means the library is not subscribed. NOTE: To access Nielsen Segmentation & Market Solutions: Click on the green login button. No additional credentials are required. Allow time for the reports to load!