Fashion by This lively survey of 150 years of fashion covers everything from Haute Couture to the High Street.
Fashion Design by This title unites the history, theory and practice of fashion design. Coverage includes how to interpret a brief, building a collection, sketchbooks and drawing tools, choosing fabric, fit, cutting and making techniques, portfolio presentation and fashion marketing and economics.
Marketing Fashion by Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.
- Business Source Complete This link opens in a new window
- Company profiles, SWOT analyses where available, industry profiles, stocks and investment information, management-related articles
- Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series, and selective full-text articles
- JWU Library does not have access to Harvard Business Cases
- Wall Street Journal; Eastern Edition (ProQuest) This link opens in a new window
- WSJ is the world's leading financial newspaper
- Selective full-text articles from 1984 to the present
- Images not included
- WGSN This link opens in a new window
- Fashion and expert trend forecasting content
- Create a free account with your JWU email (required) and renew it every 90 days to access
- If your account is current, visit wgsn.com and log in with your JWU email address (as your username) & password
- Women's Wear Daily (WWD) This link opens in a new window
- Full subscription access to WWD, including archived content
- Limit 20 simultaneous users
- DOES NOT WORK WITH INTERNET EXPLORER
- National Retail FederationNRF is the world’s largest retail trade association, representing retailers from the United States and more than 45 countries.
- InStyle.comInStyle is the leading site for celebrity style. See expert fashion advice, star hairstyles, beauty tips, how-to videos and real-time red carpet coverage.
- IBISWorld This link opens in a new window
- Industry research for over 700 U.S. industries, hard-to-find U.S. "specialized industries", and some state-level industry research
- Updated reports: Global-wide industries and industries in China
- Industry reports include "Key Statistics," "Key Ratios," and supply-chain overviews
- MarketResearch.com Academic This link opens in a new window
- Industry reports including demographics, market trends, forecasts, analysis of major brands, new products, and consumer trends and buyer behavior
- SRDS This link opens in a new window
- Find ad rates, circulation figures, audience demographics, and contact info. for publishers/sales
- Identify consumer spending behavior in potential market areas
- Report titles include Business Publication Media, Consumer Magazine Media, Direct Marketing, Digital Networks & Tech, Digital Websites, International Media Guides, Local Media, Newspaper Media, Out-of-Home Media, Print Media Production, Radio Media, TV & Cable Media, and more
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