LibGuides: Embedded Libguides: MRKT1001

Databases

EBSCO Databases
Search for articles on products, branding, product lines, or promotion.

Emerald Insight This link opens in a new window
Management and business articles.
ACCESS URL: https://www-emerald-com.jwupvdz.idm.oclc.org/insight
SAGE Journals Online This link opens in a new window
- Full-text peer-reviewed journal articles from 1999-TO THE CURRENT YEAR
- Content covers fields such as Administration & Leadership, Business/Management, Clothing & Textiles, Criminal Justice, Cultures, Education, Entrepreneurship, Food Science, Hospitality, Information Science, Literature, Marketing, Sports, Travel & Tourism
ACCESS URL: https://jwupvdz.idm.oclc.org/login?url=https://journals.sagepub.com/

Business Insights Global This link opens in a new window
- Case studies, company profiles & industry research reports
- Country economic reports, market research reports
- SWOT analyses, and video interviews with business executives, and selective full-text articles
Business Source Complete This link opens in a new window
- Company profiles, SWOT analyses where available, industry profiles, stocks and investment information, management-related articles
- Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series, and selective full-text articles
- JWU Library does not have access to Harvard Business Cases
Wall Street Journal; Eastern Edition (ProQuest) This link opens in a new window
- WSJ is the world's leading financial newspaper
- Selective full-text articles from 1984 to the present
- Images not included
ACCESS URL: https://jwupvdz.idm.oclc.org/login?url=https://search.proquest.com/publication/105983?accountid=1363

IBISWorld This link opens in a new window
- Industry research for over 700 U.S. industries, hard-to-find U.S. "specialized industries", and some state-level industry research
- Updated reports: Global-wide industries and industries in China
- Industry reports include "Key Statistics," "Key Ratios," and supply-chain overviews
MarketResearch.com Academic This link opens in a new window
- Industry reports including demographics, market trends, forecasts, analysis of major brands, new products, and consumer trends and buyer behavior

Use the link above to get help instantly or email Ariela for help: amccaffrey@jwu.edu