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Market research studies contain consumer demographics which describe the "readers, viewers, or listeners" of various media such as magazines, TV, radio, and websites. IMPORTANT: FORMER & FIRST-TIME USERS: At the login screen click on "Register" and enter this "Registration Code" BRUC8T7U (case sensitive), your name, and University email address ending in either @jwu.edu or @wildcats.jwu.edu. Next, look for a validation email from the vendor firstname.lastname@example.org. NOTE: Check your mailbox folders to make sure the vendor's email isn't stuck in your junk mail.
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CURRENT OR FORMER USERS: Re-register TWICE A YEAR around JANUARY 1 & JULY 1 and CHANGE YOUR PASSWORD while following the same instructions for first-time users.
Advertising costs and consumer lifestyles: What would it cost to advertise your business or service in magazines, newspapers, radio, television, outdoor billboards, or websites? Find ad rates, circulation figures, audience demographics, and contact info. for publishers/sales. Do you need to identify consumer spending behavior in potential market areas? What do people spend their money on? Access most of the report titles including Business Publication Media, Consumer Magazine Media, Direct Marketing, Digital Networks & Tech, Digital Websites, International Media Guides, Local Media, Newspaper Media, Out-of-Home Media, Print Media Production, Radio Media, TV & Cable Media.