Welcome to the JWU Library for MCST 2050! I've created a video tutorial just for your media audience project and posted it in your Week 3 folder.
Check out all the resources I've added for you in the Library & Research tab in ulearn.
The library offers both face-to-face and online research appointments: click here to book an appointment.
Sarah Naomi Campbell| scampbell@jwu.edu | 401-598-5019
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Ex: DE "Ethnology" + Sports Fans or DE "Ethnography" + Gamers
Social Media:
Ethnography and the digital fields of social media.
An activist in the field: Social media, ethnography, and community.
Emotional practices of unaccompanied refugee youth on social media
Tip: Get familiar with how other scholars have approached the same broad topic, by reading a couple of articles on your broad topic below. What research method did they use? Was it a qualitative research method, such as interviews, focus groups, oral history, participant observation, or textual/narrative analysis? Or quantitative?
Protesters:
Tip: Get familiar with how other scholars have approached the same broad topic, by reading a couple of articles on your broad topic below. What research method did they use? Was it a qualitative research method, such as interviews, focus groups, oral history, participant observation, or textual/narrative analysis? Or quantitative?
Sports fans
Digital Orientations in the Lives of Football Fans
Exploring the experiences of female sport fans: A collaborative self-ethnography
Out in the bleachers: Sexual identity and women's sports fans.
The Story of an Ethnography: The Experience of Watching the 2002 World Cup in the Pub.
Tip: Get familiar with how other scholars have approached the same broad topic, by reading a couple of articles on your broad topic below. What research method did they use? Was it a qualitative research method, such as interviews, focus groups, oral history, participant observation, or textual/narrative analysis? Or quantitative?
Gamers
Talking to Gaymers: Questioning Identity, Community and Media Representation.
With few exceptions, lesbian, gay, bisexual, transgender and queer (LGBTQ) individuals are generally ignored in the realm of digital games. This ethnography of members of an online gay gamer, or gaymer, community allowed me to better understand their thoughts on LGBTQ representation in games, as well as the construction of the gaymer community. How gaymer identities are constructed, how this community is formed, and how its members discuss the representation of LGBTQ individuals in video games are discussed here. Gaymer identity was found to be more complex than the simple 'homosexual gamer' definition often used implies. Finding a space to express this identity was much more important to members than the invisibility of LGBTQ individuals in video game texts. The relative importance of in-game representation was tied to the context of play.
Making Meaningful worlds: role-playing subcultures and the autism spectrum.
F*uck You, Noob Tube!: Learning the Art of Ludic LAN War.
Television viewers
Is fantasy just fantasy? An ethnography of female fanship viewing Sex and the City.
Wrestling Audiences: An ethnographic study of television viewers
Television coverage has influenced professional wrestling, expanding its popularity and legitimacy as an entertainment form. The purpose of this study was to examine the culture of professional wrestling audiences as interpretative communities, and to determine how they understand and use wrestling. Using ethnographic analysis and unstructured interviews, five sets of observations were made of 18–23-year-old TV viewers in small-to medium-sized groups. The findings suggest when social viewers become fans, they collectively interpret, in creative and adaptive ways. These audiences also use knowledge of the wrestling viewing experience to shape their understanding of the world, and to bind together their particular, shared culture.
Radio/music listeners
You are what you listen to: Young people's stereotypes about music fans
The extended leisure experiences of music scene participation.
Social media users
#anawarrior identities and the stigmatization process: An ethnography in Italian networked publics.
Young, black, and connected: Facebook usage among African American college students.
Borat the trickster: folklore and the media, folklore in the media.
Book/magazine/newspaper readers
Tip: Consider checking Brand Catalyst to understand the demographics representing consumers of specific media, such as Vogue vs. Men's Health
Consider exploring these media-specific journals for more information on the media audience of your choice.
International Journal of Communication;
International Journal of Cultural Studies;
Critical Studies in Media Communication (18 month delay)
Communication/Critical Cultural Studies; (18 month delay)
Communication, Culture & Critique;
Journal of Communication. (12 month delay)
The JWU Writing Lab is open for in person and online appointments.
Whether you're just getting started or need final editing advice, writing coaches are super kind and trained to help you at any stage of the writing process.
Top Tips for Working with the Academic Success Center:
For 24/7 free online revision feedback, submit your paper to Smarthinking. Look for the link in jwuLink, under the Academics tab, under Academic Support Services.
The JWU library has two style guides:
However, if you need more in depth guidance on formatting go to the Purdue OWL.
Need to talk to someone and seek guidance in real time?
Downcity Library:
111 Dorrance Street Providence, Rhode Island 02903
401-598-1121
Harborside Library:
321 Harborside Boulevard Providence, RI 02905
401-598-1466