Create a free account with your JWU email (required) and renew it every 90 days to access
If your account is current, visit wgsn.com and log in with your JWU email address (as your username) & password
ACCESS URL: https://jwupvdz.idm.oclc.org/login?url=https://www.wgsn.com/edu . NOTE: Other content areas Advisory, Barometer, Futures, Insight, Instock, Lifestyle & Interiors, and Styletrial are not available to educational institutions or to JWU at this time. NAVIGATION: Use the PINK MENU tab on left side of the black bar to access "Design Tools & Resources" and link to special features such as "Colour Play" and "Tools". Go to "Reports" and link to "Trendlink."
A great place to start when looking for demographics info about American cities is the U.S. Census Bureau. You can get numbers from the 2010 Census, the more recent American Community Survey, and other data sets.
For finding information about geographic regions go to
Find ad rates, circulation figures, audience demographics, and contact info. for publishers/sales
Identify consumer spending behavior in potential market areas
Report titles include Business Publication Media, Consumer Magazine Media, Direct Marketing, Digital Networks & Tech, Digital Websites, International Media Guides, Local Media, Newspaper Media, Out-of-Home Media, Print Media Production, Radio Media, TV & Cable Media, and more
IMPORTANT: A padlock icon means the library is not subscribed to that content
To access Nielsen Segmentation & Market Solutions: Click on the green login button. No additional credentials are required. Allow time for the reports to load!
Research does not happen in a straight line, so try not to think of "The Research Process" as a series of steps. Instead, in the beginning stages of research, you will find yourself shifting your hypothesis or doubling back on a previous "step" due to new information or understanding.
Use the Purdue OWL to learn more about MLA style. If you have any questions or are unsure about in-text citations, your Works Cited page, or formatting in general, I attached some documents below that may help. Or, ask a librarian for help! You can also email me, firstname.lastname@example.org.