LibGuides: Embedded Resources: SNC: RTL1005 (Jablon-Roberts)

Library Resources

Greetings! I'm honored to be your personal librarian for RTL1005. I can help you pick a topic, find articles, or answer any other question.

I share office hours with an awesome team of librarians, so if you'd like some one-on-one help click here to book an appointment or let me know a time that works for you. We're here for you!

Jenny Castel | jcastel@jwu.edu | 401-598-6577

Did you know you can also chat or text with one of our on-duty librarians? It's anonymous, free, and super fast!

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WGSN This link opens in a new window
- Fashion and expert trend forecasting content
- Create a free account with your JWU email (required) and renew it every 90 days to access
- If your account is current, visit wgsn.com and log in with your JWU email address (as your username) & password
ACCESS URL: https://jwupvdz.idm.oclc.org/login?url=https://www.wgsn.com/edu . NOTE: Other content areas Advisory, Barometer, Futures, Insight, Instock, Lifestyle & Interiors, and Styletrial are not available to educational institutions or to JWU at this time. NAVIGATION: Use the PINK MENU tab on left side of the black bar to access "Design Tools & Resources" and link to special features such as "Colour Play" and "Tools". Go to "Reports" and link to "Trendlink."
Women's Wear Daily (WWD) This link opens in a new window
- Full subscription access to WWD, including archived content
- Limit 20 simultaneous users
- You first need to make an account with your JWU email address, after which you can login at wwd.com
Wall Street Journal; Eastern Edition (ProQuest) This link opens in a new window
- WSJ is the world's leading financial newspaper
- Selective full-text articles from 1984 to the present
- Images not included
ACCESS URL: https://jwupvdz.idm.oclc.org/login?url=https://search.proquest.com/publication/105983?accountid=1363

Business Insights Global This link opens in a new window
- Case studies, company profiles & industry research reports
- Country economic reports, market research reports
- SWOT analyses, and video interviews with business executives, and selective full-text articles
Business Source Complete This link opens in a new window
- Company profiles, SWOT analyses where available, industry profiles, stocks and investment information, management-related articles
- Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series, and selective full-text articles
- JWU Library does not have access to Harvard Business Cases

For finding industry information go to

IBISWorld This link opens in a new window
- Industry research for over 700 U.S. industries, hard-to-find U.S. "specialized industries", and some state-level industry research
- Updated reports: Global-wide industries and industries in China
- Industry reports include "Key Statistics," "Key Ratios," and supply-chain overviews

For finding demographic information go to

American Fact Finder
A great place to start when looking for demographics info about American cities is the U.S. Census Bureau. You can get numbers from the 2010 Census, the more recent American Community Survey, and other data sets.

For finding information about geographic regions go to

Global Road Warrior This link opens in a new window
- In-depth country overviews with a focus on cultural, social, and business norms
- Includes country geo statistics, facts, maps, photos, and recipes
- Supports cultural competence development for international travel and assignment

For finding market research go to

MarketResearch.com Academic This link opens in a new window
- Industry reports including demographics, market trends, forecasts, analysis of major brands, new products, and consumer trends and buyer behavior
SRDS This link opens in a new window
- Find ad rates, circulation figures, audience demographics, and contact info. for publishers/sales
- Identify consumer spending behavior in potential market areas
- Report titles include Business Publication Media, Consumer Magazine Media, Direct Marketing, Digital Networks & Tech, Digital Websites, International Media Guides, Local Media, Newspaper Media, Out-of-Home Media, Print Media Production, Radio Media, TV & Cable Media, and more
- IMPORTANT: A padlock icon means the library is not subscribed to that content
- To access Nielsen Segmentation & Market Solutions: Click on the green login button. No additional credentials are required. Allow time for the reports to load!
ACCESS URL: https://jwupvdz.idm.oclc.org/login?url=http://next.srds.com

Research does not happen in a straight line, so try not to think of "The Research Process" as a series of steps. Instead, in the beginning stages of research, you will find yourself shifting your hypothesis or doubling back on a previous "step" due to new information or understanding.

Use the Purdue OWL to learn more about MLA style. If you have any questions or are unsure about in-text citations, your Works Cited page, or formatting in general, I attached some documents below that may help. Or, ask a librarian for help! You can also email me, jennifer.castel@jwu.edu.

MLA Manual Libguide