RTL3030
Greetings! I'm honored to be your personal librarian for RTL 3030
I can help you with your Target Case Study or answer any question. Seriously. I got you!
If you'd like some one-on-one help click here to book an appointment or let me know a time that works for you. We're here for you!
Sarah Naomi Campbell| scampbell@jwu.edu | 401-598-5019
Did you know you can also chat or text with a librarian? It's anonymous, free, and super fast! Simply click the Ask a Librarian button below, or look for it on our home page!
Scenario: You have to write a paper for a retail marketing class on the topic of how you would develop a strategy that delivers a personalized registry experience for the millennial couple, considering product assortment, technology, customer service or marketing:
Using the Database handout, work with your team to evaluate the database you've been assigned to teach your classmates how to find information for the Target case study.
Is your database useful for the Target case study?
Pro-Tip: Each team evaluates ONE of the following databases:
Group 1 MRI+ Use Access Code: GBBG4KH8
- Click Register and create your user and password, add GBBG4KH8 as the access code. You have to Register, add access code, your name, your JWU email, and then click that email in your JWU inbox to verify, choose a new password and finally login! Whew. But the data is expensive and worth it. Stick with it!
- Click "University Reporter" then, Spring 2019 GFK Reporter MRI
- In the search box, type Target
- Click "Department Clothing/Shoes/Specialty Stores -Times Shopped"
- Scroll down until you see Target within the last 30 days (1 for once, 2 for twice, etc)
- Answers "Who" is likely to shop at Target
- Click here for some tips on how to read the numbers
Group 2 Business Source Complete
- On the upper right side, click "More"
- Click "Company Profile"
- Enter "Target"
- Search for "Marketline Report"
Group 3 IbisWorld NAICS Code: 452210
- For industry information and the "competitive landscape".
- Search for "NAICS code" above. Notice all the info under different tabs.
Group 4 RKMA Handbooks
- Search for "Retail Business Market for 2020-2021"
- Ctrl + "wedding" or "wedding registries"
Group 5 First Research NAICS Code: 452210
- Click continue and then continue again and then the orange submit button on left
- Add 452210 in search box
- Choose Discount Department Stores
- Read about Target, in particular to share out.
- IBISWorld This link opens in a new window
- Industry research for over 700 U.S. industries, hard-to-find U.S. "specialized industries", and some state-level industry research
- Updated reports: Global-wide industries and industries in China
- Industry reports include "Key Statistics," "Key Ratios," and supply-chain overviews
- Business Source Complete This link opens in a new window
- Company profiles, SWOT analyses where available, industry profiles, stocks and investment information, management-related articles
- Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series, and selective full-text articles
- JWU Library does not have access to Harvard Business Cases
- RKMA This link opens in a new window
- Content updated every two years
- Reports cover fields such as Consumer Behavior & Marketing, Entertainment & Leisure, Pandemic Impact, Restaurant/Food & Beverage, Retail/E-commerce, Sports Marketing, Travel & Tourism, and U.S. Cities & Communities
- Use CTRL F to search PDF for key terms
- First Research (Mergent) This link opens in a new window
- In-depth U.S. and global-wide industry profiles (each report includes an overview of business challenges, trends, opportunities, and ratios)
- "State and Province Profiles" with a clickable map for monthly updates of local industry, economic, employment, and wage data for each of the 50 states and Canadian Provinces
The JWU library has two style guides:
However, if you need more in depth guidance on formatting go to the Purdue OWL.
Need to talk to someone and seek guidance in real time?
- If you are an online student, you can go to the online writing center for information about how to contact a writing coach.
- If you are a PVD campus student you can schedule an appointment with the writing coach through uSucceed.
On campus? Visit the JWU Writing Lab at either the Academic Success Center at Downcity or Harborside for fast and easy help with assignments.
Whether you're just getting started or need final editing advice, peer-to-peer and professional writing coaches are super kind and trained to help you at any stage of the writing process.
For in-person tutoring, help with accommodations for students living with disabilities, and study-skills workshops, contact the Academic Success Center, via USucceed in jwulink, Academics tab, right hand side, under Academic Support Services.
Top Tips for Working with the Writing Lab:
- Walk-ins welcome; appointments strongly recommended.
- Book an appointment by phone: 401-598-1785
- Book an appointment online via USucceed: In jwulink, click Academics tab.
Did you know you can also submit your paper online 24 hours a day, 7 days a week to Smarthinking for feedback by professional tutors within 24 hours? It's FREE! Look for the link in jwulink, under the Academics tab, under Academic Support Services.
Looking for MS Office Suite or Microsoft Word? Click here to download it for free!
