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Develop a Design Brief for Spring/Summer 2020
Select a designer to research to embody the Vsco girl. The vsco target market is 12-24 years old. Your team assignment includes developing a design guide identifying a Vso girl seasonal trend for Spring 2020 (using WGSN databases) . YouTube vidos and articles are posted on Ulearn explaining the Vsco girl lifestyle and some popular brands targeting this teen/young adult.
Example: Do vsco girls buy jeans more or less than the regular population?
Log into MRI+ > Reports, Choose Spring 2018 > click Apparel & Accessories > Women's Clothing > Low ticket items bought - Jeans in last 12 months - Any.
Women = 175, which means women are 75% more likely than men to purchase jeans in the last year.
18-24 = 109, which means this age group are 9% more likely than the average to purchase jeans in the last year.
Research the approved designer with your team, select a trend, write and design your paper to include the following sections:
Due: Week 10, Monday (project, single sided, color copy)
Image label (If including image in your written work):
Fig. 1 New York Sunshine. (WGSN Denim Team, [Sept. 2018]).
In the text:
WGSN Denim Team [Sept. 2018].
In your list of figures or references (omit figure number if you haven't included the image in your assignment)
Figure 1. WGSN Denim Team. [Sept. 2018] New York Sunshine. WGSN. Denim Forecast S/S 20: Empower Up! [Online image]. available from https://www-wgsn-com.jwupvdz.idm.oclc.org/content/board_viewer/#/80499/page/1
Need help with in-text citations or more complicated citations? Use the OWL! It's super easy, and totally simple. This is also a really good time to make an appointment with a writing tutor to make sure your paper is perfect and all your citations are good to go.
Using Google can be really helpful when you're doing research, especially if you use these quick tips!
1. Change the "Domain"
2. Put your search in "Quotes"
On campus? Visit the JWU Writing Lab at either the Academic Success Center at Downcity or Harborside for fast and easy help with assignments.
Whether you're just getting started or need final editing advice, peer-to-peer and professional writing coaches are super kind and trained to help you at any stage of the writing process.
For in-person tutoring, help with accommodations for students living with disabilities, and study-skills workshops, contact the Academic Success Center, via USucceed in jwulink, Academics tab.
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